Freefoam

Freefoam working to help roofing merchants grow

  • 9 Sep 2019

Whilst Freefoam building products have traditionally been available from specialist PVC suppliers, the more ambitious roofing and general builders merchants are now seeing the potential and benefits of stocking fascia, soffit and gutter alongside their existing ranges.

Skyline Roofing are one such business

Based in West London with 12 branches in and around the capital, Skyline made a strategic decision to add PVC roofline products to their range.

Greg Homer, General Manager of the Hanwell branch, commented: “We have seen our customer base widen from our core roofing professionals, to now include builders, loft convertors, renovation companies and cladding contractors.

“We needed to introduce a wider range of products to service this new business. We chose Freefoam as our roofline provider because we get a wide and comprehensive range of products, enabling us to provide the variety our customers need.”

Skyline now hold substantial stocks of PVC roofline products. With an initial installation of bespoke racking for roofline and rainwater products provided by Skyline for each branch, alongside training for counter staff and Point of Sale provided by Freefoam, roofline has quickly become an integral part of the Skyline range. 

George Langley, Area Sales Manager – Anglia and London, explained: “We’ve worked closely with all Skyline branches to make sure PVC roofline is embedded within the product portfolio by supporting branch staff with regular visits, keeping them informed of product updates and helping with merchandising.

“This approach has quickly helped Skyline gain new customers, increased sales and gained an advantage over competitors, particularly now the new branches in High Wycombe, Cheam and Surbiton are open.

“Merchants are becoming an increasingly important route to market for us and it’s good to see evidence that roofline helps bring additional sales and new customers to this sector.”

To watch an accompanying video, click here

Leave a Reply

More articles

Glazing Vision rooflight enhances Grade II listed property

An elongated pyramid rooflight by Glazing Vision was recently chosen to provide essential daylight and enhance visual interest in a listed Norfolk dwelling.

Posted in Articles, Building Industry News, Building Products & Structures, Glass, Posts, Roofs, Windows

Saint-Gobain Weber

Can you REALLY spot the difference? Saint-Gobain Weber's traditional brick challenge at UKCW

Saint-Gobain Weber are setting a challenge for thousands of builders attending this year’s UK Construction Week – spot which façade is not made with traditional bricks. 

Posted in Articles, Bricks & Blocks, Building Industry Events, Building Industry News, Building Products & Structures, Competitions, Exhibitions and Conferences, Posts

ASSA ABLOY

Advantage CLIQ®: key access control where the power is already in your pocket

In a world where many electronic access systems offer greater convenience and flexibility than mechanical keys, what can really make the difference? ASSA ABLOY has the answer…

Posted in Access Control & Door Entry Systems, Articles, Building Industry News, Health & Safety, Information Technology, Posts, Security and Fire Protection

T Cards

T Cards management systems demonstrated at Construction Week/Build Tech Expo

The proven and well established T CARDS DIRECT task management system will be showcased at the UK Construction Week/Build Tech Expo – 8 to 10 October at the NEC, Stand BT645. 

Posted in Articles, Building Industry Events, Building Industry News, Exhibitions and Conferences, Facility Management & Building Services, Information Technology, Innovations & New Products, Posts