Whilst Freefoam building products have traditionally been available from specialist PVC suppliers, the more ambitious roofing and general builders merchants are now seeing the potential and benefits of stocking fascia, soffit and gutter alongside their existing ranges.
Based in West London with 12 branches in and around the capital, Skyline made a strategic decision to add PVC roofline products to their range.
Greg Homer, General Manager of the Hanwell branch, commented: “We have seen our customer base widen from our core roofing professionals, to now include builders, loft convertors, renovation companies and cladding contractors.
“We needed to introduce a wider range of products to service this new business. We chose Freefoam as our roofline provider because we get a wide and comprehensive range of products, enabling us to provide the variety our customers need.”
Skyline now hold substantial stocks of PVC roofline products. With an initial installation of bespoke racking for roofline and rainwater products provided by Skyline for each branch, alongside training for counter staff and Point of Sale provided by Freefoam, roofline has quickly become an integral part of the Skyline range.
George Langley, Area Sales Manager – Anglia and London, explained: “We’ve worked closely with all Skyline branches to make sure PVC roofline is embedded within the product portfolio by supporting branch staff with regular visits, keeping them informed of product updates and helping with merchandising.
“This approach has quickly helped Skyline gain new customers, increased sales and gained an advantage over competitors, particularly now the new branches in High Wycombe, Cheam and Surbiton are open.
“Merchants are becoming an increasingly important route to market for us and it’s good to see evidence that roofline helps bring additional sales and new customers to this sector.”
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