The Glass and Glazing Federation (GGF) has received some interesting statistics and comments indicating that 2020 could be a very good year for conservatory sales.
Purplex Marketing (a GGF Member) recently released research results that show online searches for home improvement are at new levels, with key words such as patio doors and conservatory displaying significant increases.
The GGF has also conducted some online analysis and can reveal the following insights:
– Average Google searches using keywords for information about conservatories is 216,670 per month. In the month of May, the figures jumped to 276, 720 searches. An increase of 28%.
– Visits to the MyGlazing.com conservatories’ webpage have also jumped by almost 70% in the last month with approximately 100 unique page views per day.
The figures are very encouraging, especially following the GGF launching its Consumer Guide to Conservatories earlier this year. The Guide is available on MyGlazing.com and ggf.org.uk and it is free to download for all in the industry to use.
With the COVID-19 pandemic and lockdown, there is an obvious advantage for consumers to get a home improvement that does not require workers to come into the home.
The GGF Safe Guides for Homeowners and for Installers are also helping companies operate in the home improvement sector since the restrictions were eased earlier this month.
Phil Goult, Head of Conservatory Development (Sales) at Anglian Home Improvements and also Chairman of the GGF Conservatory Association, commented: “We have noticed a spike in the interest and I think that the recent lockdown, people working from home and having to stay indoors has perhaps made them consider more home improvements.
“It is early days but encouraging signs and we will have to see if the interest materialises into sales and installations.”
James Lee, GGF Director of External Affairs, commented: “The signs are very positive and the increase can be attributed to several factors.
“The fine weather, the need for more home space with more people working from home, greater appreciation of the home and many homeowners having cash in their pockets after months of lockdown and low spending.
“The GGF is currently carrying out consumer research to get even greater insights into the conservatory sector and the home improvement market in general.”
The GGF’s Conservatory Association and Window and Door Group is meeting via Video Conference on Thursday 25 June; it commences at 10.00am and all GGF Members are invited.
To find out more about the GGF Conservatory Association, visit the GGF website or email [email protected]
Free download of the GGF Consumer Guide to Conservatories is available from MyGlazing.com
Glass and Glazing Federation
40 Rushworth Street
t: 0207 939 9101
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