Gradus and groundwork join forces to dispel urban myths

  • 13 Dec 2018

Interior specialist, Gradus, has recently been tackling ‘urban myths’ in its community in nearby West Gorton, Manchester, following the launch of its contemporary carpet range, ‘Urban Myth’.

The aim of the project was to increase the biodiversity of the residents’ local environment, but also dispel the myth that people don’t value green space.

The project saw Gradus give the West Gorton locals the opportunity to get involved in the creation of a pollinator garden; large containers filled with a diverse collection of pollinating flowers. 

Anthony Roberts, Group Marketing Communications Manager, at Gradus explains: “A project like this helps to transform all-too-rare green spaces and by ensuring that a variety of plants are chosen, we can breathe new life into these areas. We’re also able to create multi-functional, multi-purpose green spaces that appeal to all members of the local community.

“As a manufacturer that works closely with architects, we understand that the role of the architect and architecture is changing. RIBA’s update to its ten mandatory CPD core curriculum topics highlights social purpose as integral to the role and responsibility of architects. Architecture for social purpose is about understanding the social value and economic and environmental benefits that architecture brings for individuals and communities. The project at West Gorton is an exemplar of that, this resonates on a much deeper level, enhancing social spirit and fostering cohesion within the community.”

Screen Shot 2018-12-13 at 12.19.28Gradus worked in partnership with leading communities charity, Groundwork; Manchester City Council and The Guinness Partnership, for the project. 

Julie Hyslop, Senior Project Officer, adds: “Through our work and projects like this, we’re able to maximise the space available and engage the local community at the same time. Here in West Gorton, we’ve seen school
children of every age passionate about the garden’s creation and its ongoing upkeep, whilst older residents have been enthused at the chance to get to know their neighbours better and spend more time with them.”

The project enabled local residents to help create the containers which are covered with various educational messages to reinforce both the value of the garden’s creation and its ongoing contribution to the local community.

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