High five as Wienerberger aid housing market

Wienerberger is set to launch five new facing bricks, comprising part of an extensive product development scheme at Wienerberger’s Ewhurst site, which is one of the largest brick factories in the South East of England.

The bricks, which are a range of red multi and orange multi products, were created with the new build housing market in mind.

The visuals of the range complement each other well, ensuring housebuilders can achieve attractive street scenes for their developments.

A special ‘soft-edged’ texture has been developed within the manufacturing process, which gives them a popular stock brick style appearance that dramatically improves the aesthetic.

Development at the Ewhurst factory saw Wienerberger experiment with more than 40 different options, with feedback sessions held for housebuilders and other key customers as well as members of its own sales team to get the chance to select which products they wished to launch.

After much deliberation, the bricks selected were: Cedarwood Multi, Dunsfold Multi, Kingsley Multi, Somersbury Multi and Shipley Blend.

The range is expected to prove popular in the South of England, plus across parts of East Anglia and the Midlands.

This takes the portfolio of facing bricks manufactured at Ewhurst up to seven, with Sienna Red and Ewhurst Medium Multi already in place, both having achieved substantial sales growth through the past 24 months.

Lee Pauls, Category Product Manager at Wienerberger, said that customer feedback they have had to date has been ‘excellent’, also stating that as new build housing is one of the key drivers for the construction industry currently, it is important to provide products that will help satisfy market demand.

He added the new bricks should be an ‘ideal choice’ for developers.

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