Hope Construction Materials has announced the launch of its new bagged Professional Grade Cement product, which will be available to customers across southern half of England later this year.
The launch marks the first time Hope cement will be in the firm’s own branded packaging. The product pack design has been developed in association with Cognition Agency and features a large ram as a nod to the firm’s rich Derbyshire heritage.
Hope’s Professional Grade Cement is the result of an 18 month research and development process, which saw hundreds of merchants and professionals surveyed to ensure the product satisfies their needs.
The cement will be produced at the Hope Works facility in Derbyshire, which has been manufacturing cement for over 80 years. It will then be bagged and distributed from Hope’s Dagenham plant which is expected to open in the second quarter of 2016.
Hope’s commercial director for cement Gary Brennand commented: “Hope Works has been making cement for more than 80 years and has an outstanding reputation for consistent quality and service. We are delighted to be able to offer our product in our own branded bag to customers for the very first time.
For 18 months we have spoken at length to builders and merchants to understand their needs and how we can add value to them. Using this insight we have developed a full package which we believe will redefine the sector and are really excited about sharing it all. Revealing our Hope Professional Grade Cement branding is just the start.
We are also pleased that the product launch will see jobs created in the Dagenham area to ensure we are prepared to meet the anticipated demand for Hope Professional Grade Cement.”
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