The Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards has shortlisted IKO PLC’s #NoMorePotholes campaign for Best Use of Social Media.
Following IKO reaching the final in two categories at the Construction Marketing Awards for the same campaign, #NoMorePotholes is proving to be a huge success.
IKO is working with MRA Marketing on #NoMorePotholes to highlight the problems that potholes cause, examining why repairs aren’t working and driving awareness of long-lasting, cost-effective solutions.
The campaign has engaged campaigners, action groups, caught the attention of cyclists, motorcyclists and car drivers and been covered in trade and consumer press, since its launch a year ago.
IKO UK Group Managing Director, Andy Williamson explains that potholes are a never-ending cycle – the same potholes appear, get fixed and reappear shortly afterwards. “Councils use a quick-to-apply traditional material which doesn’t last and wastes taxpayer’s money and endangers road-users,” he adds.
Andy Williamson suggests that Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and could transform UK roads and save money.
He continues to say that he is delighted to have been shortlisted for the prestigious award. The winners will be announced on 27 April 2017 at the Grosvenor House Hotel, London.
IKO PLC (Head Office),
Appley Lane North,
Full-service agency MRA Marketing has been shortlisted for 15 awards across 10 categories in this year’s prestigious Construction Marketing Awards (CMAs).Posted in Articles, Awards, Building Associations & Institutes, Building Industry Events, Building Industry News, news
There are a range of hands-free door opening solutions – available to suit all budgets and needs – that can help minimise the spread of infection, says the ASSA ABLOY Door Hardware Group.Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry News, Building Products & Structures, Doors, Health & Safety, news, Security and Fire Protection
Leading life-safety systems manufacturer, C-TEC, has created a new Evacuation Alert Systems video.Posted in Articles, Building Industry News, Building Services, Facility Management & Building Services, Health & Safety, Security and Fire Protection, Video of the Week
As the UK moves towards net-zero carbon emissions by 2050 and an ever-growing demand for housing, Baxi has launched a suite of products and services for heating and hot water systems – Baxi Assure.Posted in Articles, Building Industry News, Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Posts, Sustainability & Energy Efficiency