Available through the CEDIA EMEA website, and for all members to embed on their own website, the questionnaire has been designed to help the industry understand the needs and views of its target audiences. It also aims to educate users about key facts and issues in connected home technology.
Entitled The Future of the Connected Home, the survey offers a platform for users to share their thoughts on a number of topics, including the scale of the connected home sector, the appeal of different technology sub-systems, the impact of broadband availability, potential project budgets and priorities for connected home installations.
Those who complete the survey will be entitled to a copy of CEDIA’s latest report, featuring key insights on technology trends from reputable sources such as YouGov and Frost & Sullivan. They will also have the opportunity to attend a CEDIA CPD session.
The interactive questionnaire forms part of CEDIA EMEA’s investment in a dedicated marketing campaign to raise the profile of the industry, achieving greater alignment between specifiers, manufacturers, installers and consumers and to become the voice of the industry in 2016.
The survey has been developed by CEDIA’s digital marketing and communications agency, Purestone.
CEDIA EMEA’s Operations Director Matt Nimmon’s commented: “In this world, extracting knowledge about our customers and potential customers, their requirements and their behaviours, will help our industry remain relevant, develop the right business models and continue to grow as a profession.
This tool will be a great ice-breaker for audiences new to our industry, helping profile their level of understanding and giving us and our members valuable information.
The interactive questionnaire is the foundation to our understanding of the market so that we can make sure CEDIA and CEDIA members are correctly targeting the right customers.”