Manufacturer and supplier of showering spaces, Lakes, has announced that it will launch a new brochure ‘Designed for Life’ to reflect the company’s new position and focus.
With changing lifestyles and powerful trends affecting buyers, the new Lakes brochure puts the emphasis on the showering experience and what makes showering possible.
New and engaging lifestyle images help to form a story about how we now view our bathroom space and the growing importance of good showering.
The brochure demonstrates the benefits of PureVueHD and AllClear® glass innovations, and how to create more light and space with Lakes’ innovative Mirror Collection. In addition, it also incorporates the company’s new logo and brand name, launched recently as part of its new strategic direction.
Sales & Marketing Director, Mike Tattam, comments: “Compared to other ‘bathroom’ products, people spend less time thinking about shower enclosures: they look through the glass at the showerhead, fittings, or tiles and then see the enclosure. That’s because enclosure brands have left it to others to promote showering spaces, and not explained why or how the showering space is important. We’re changing that.
“Everyone views their showering space in a different way – it could be the place for ‘me time’, a place for thinking or simply to get some privacy from hectic family life. Our new brochure shows that whatever your lifestyle, we have a solution to suit. The new look is very different from what it was before and from other brands. We think it will be a powerful selling tool for stockist and merchant customers, helping them stand out in a crowded market and sell more profitably.”
Visit the website for a copy of the new brochure.
Tel: 01684 853 870
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