Lakes advertising campaign reflects its new marketing and business strategy – the adverts convey Lakes premium products in the context of today’s lifestyles.
Making the showering space the hero, which includes the glass, hardware, frame and tray, is a crucial part of the advertising message.
A grid layout means imagery and messaging can be combined in an impactful and memorable way, while building a recognisable platform for Lakes’ brand.
For the ‘Best Stakeholder/Internal Communications’ award, Lakes is shortlisted for its ‘Safe Working in the Home’ guides, an industry-wide campaign developed to help get the bathroom industry working again after lockdown.
Endorsed by the Bathroom Manufacturers Association and supported by the Builders Merchants Federation, the aim of the campaign is to give installers the confidence to go into people’s homes, and homeowners the reassurance it is safe to have bathroom fitters working in their house.
The two free guides – one for installers and one for homeowners – include all the latest Government and industry advice in clear simple language. A campaign logo is available too, with stickers produced for showrooms, online, vehicles and merchant branches.
The guides are promoted by Lakes and others, and have been widely welcomed and credited with helping the industry get back to work.
Mike Tattam, Lakes Sales & Marketing Director, commented: “To be shortlisted for two CMAs is fantastic, and we welcome the positive news in what has been a challenging year for everyone.
“I’m particularly pleased to see our efforts recognised for supporting the industry with our ‘Safe Working’ guides, helping businesses get back to work in a ‘new normal’. We’re looking forward to the virtual event at the end of November and keeping our fingers firmly crossed!”
The CMAs are a national measure of excellence in construction marketing. Winners will be announced at an online prize giving on 26 November.
Tel: 01684 853 870
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