MRA Marketing and Brisant Secure have bagged the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April.
The influential marketing agency was nominated in a whopping eight categories; the New Product/Service SME success was in partnership with Brisant Secure for the Ultion Key campaign.
It was a hugely successful evening for both companies, as the same campaign was also ‘Highly Commended’ in the Best Digital Marketing category.
The integrated marketing campaign in question drove traffic to Ultion Lock’s website, www.ultion-lock.co.uk, using Dotmailer logic maps to turn visitors into high-quality leads for Brisant’s trade network via the ‘Find A Door That Locks’ tool.
The CIM ‘Marketing Excellence Awards’ showcase and reward supreme marketing, with judges including representatives from PwC, London Stock Exchange Group and Universal Pictures.
MRA’s Managing Director Lucia Di Stazio commented on the awards, which cover the best of B2B and B2C marketing.
“Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines.
“Nominees included high-profile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
MRA Marketing is a full-service, strategic marketing agency which specialise in helping companies flourish in construction, building materials and home improvement markets.
Previous award success for MRA includes winning the ‘Agency of the Year’ at the 2017 Construction Marketing Awards (CMA), as well as being No.1 in the CMA Agency League.
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