All three finalists are nominated for ‘Best Use of Research & Insight’. They include the Builders Merchant Building Index (BMBI), which was set up by MRA in partnership with GfK and the Builders Merchants Federation, Hanson UK on its benchmarking and regular customer satisfaction surveys for cement, and Lakes Showering Spaces, tracking awareness, perceptions and insights into the shower enclosure market.
MRA Research, known as Rigby Research before its recent rebrand, is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets.
Lucia Di Stazio, MD of MRA Marketing, commented: “We’re delighted that three out of the four finalists in the Best Use of Research & Insight category are MRA entries.
“Our research division has gone from strength to strength in the last two years, and the nominations demonstrate our commitment to high-level insight and fact-based marketing.”
The CMAs are the only awards of their kind and are a national measure of excellence in construction marketing and business development, including research and strategy.
MRA Marketing is currently at the top of the agency league with the most awards. As well as being a finalist for these three awards, MRA secured a total of nine nominations in this year’s shortlist.
View the full CMA Shortlist 2019 at www.cmawards.co.uk/2019-shortlist.
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