New campaign recommends roof windows for domestic daylighting

26 Jul 2016

VELUX has launched a new campaign to encourage homeowners to introduce more daylight into their extensions by specifying roof windows.

VELUX’s recently conducted survey suggests that home improvement is high on the British agenda: almost half of those questioned revealed their plans to carry out domestic renovations over the next six months.

According to 59%, the primary reason for renovating is to modernise their homes or update their interior décor. However, 10% aspired to create or improve space, in order to spend more time with family.

The survey revealed that these ‘family time’ seekers were willing to spend over twice as much on their home improvement projects than the average homeowner: VELUX recorded a planned average spend of £15,589.

Roof windows for home improvement

To support these home improvers, VELUX has developed a new campaign, focused around the design, planning and development of single-storey extensions with its roof windows.

With three in 10 London-based home improvers looking to build an extension or a conservatory – and almost three quarters of those surveyed looking to begin the planning process over the next three months – the campaign has been designed to provide practical tips, tools and advice.

Charlie Luxton, a well-known architectural designer and television presenter, is supporting the campaign.

He believes it is important to consider the impact of your plans on the diffusion of daylight throughout your home; adding roof windows to an extension allows for the admittance of daylight from above, ensuring the maintenance of natural lighting.

VELUX roof windows have been designed to introduce twice the amount of daylight to an extension as vertical windows of the same dimensions.

Its campaign aims to educate homeowners on the benefit of daylighting in internal spaces by explaining how this can be achieved with its roof windows and vertical and bi-folding doors.

Contact:

Velux Co Ltd
Woodside Way
Glenrothes East
Fife
KY7 4ND

Phone: 01592 778927
Fax: 01592 771839

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