Having spent the last 18 years with Freefoam, Colin has witnessed first hand how the building industry and the market for building products have changed, particularly in the wake of the 2008 financial crash and the turmoil that followed.
Colin explained: “Up to 2008, the market for building products followed a traditional, very structured model, with manufacturers making and selling products to stockists, and stockists then distributing products to the installer marketplace and homeowners.
“After the crash in 2008, several iconic brands were lost and the marketplace began to shift. As people adapted to the changing market, there was a movement to a vertically integrated supply chain, where manufacturers have their own distribution channels.”
But Freefoam took a different path, focusing instead on developing customer relationships and adapting its product range and service offering, as opposed to attempting to change the market.
The last decade has seen Freefoam continuing to adapt and revise its product range, packages and extending guarantees in response to customers’ feedback.
Colin added: “Our main aim is to grow by helping our customers grow. At the end of the day we want customers who can be our partners in business, so that’s why we continue to grow the range, make the product more relevant to the current market, and give our guys the chance to win business.
“While I can understand why some manufacturers have pursued a vertically integrated supply chain, the control exerted over independent companies isn’t always positive when you’re trying to influence their purchasing decision making process.”
Freefoam Building Products,
77-83 St James Mill Road,
Tel: 01604 591110
Most likely, tenants and visitors to your co-working space value agile, modern solutions; ASSA ABLOY’s SMARTair is an intelligent security solution that won’t blow your budget or create renovation chaos.Posted in Access Control & Door Entry Systems, Articles, Building Industry News, Health & Safety, Innovations & New Products, Posts, Security and Fire Protection
In the last three years, no fewer than 40 fabricators, which are a mix of types and sizes from the very large through to the medium and small, switched to Deceuninck.Posted in Articles, Building Industry News, Building Products & Structures, Building Systems, Doors, Posts, Restoration & Refurbishment, Retrofit & Renovation, Sustainability & Energy Efficiency, Windows
The ‘best yet’ is how Gilberts Blackpool is describing its latest range of smoke evacuation dampers for multi-storey buildings.Posted in Articles, Building Industry News, Building Regulations & Accreditations, Building Services, Health & Safety, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Posts, Security and Fire Protection
General Building Plastics has been working closely with Freefoam since 1994, and has found Freefoam’s support to be invaluable.Posted in Articles, Building Industry News, Building Products & Structures, Drainage, Guttering, Soffits & Fascias, Posts