SE Controls has carried out a corporate brand refresh, which has included the launch of a new website to better represent the company’s worldwide operations and activities during the next 5 years.
This comes as the smoke control and environmental ventilation specialist’s UK markets continue to flourish, along with its significant business developments in its international operations
The brand refresh and new logo feature a range of subtle updates to the existing 37 year old design, as opposed to making any radical changes, so that it is still easy to recognise as ‘SE Controls’. but with a more modern appearance and feel.
The design process saw SE Controls clearly defined the scope of its expertise into three core disciplines; these are ‘Product manufacture’, ‘Fire safety solutions’ and ‘Facade engineering’.
With this in mind, the corporate brand guidelines have undergone an update, so they can be used and interpreted easily by the company’s international offices and sales operations.
An integral part of the refreshed design has been the simultaneous development and launch of the new website, which allows the brand to be visible to a global audience, but also makes substantial improvements to the former website’s functionality, navigation and content.
The entire website has been redesigned and re-configured to make it simpler and more intuitive to navigate and while the new website retains key information, such as brochure downloads, documentation, project case studies and CPDs, together with BIM data and NBS specification clauses, this is all grouped under a single link named ‘Resources’, making it easier to find.
It also includes extra additional data pages, such as FAQs and Video Library.
Information on SE Controls’ substantial product range is also grouped under a dedicated ‘Products’ link on the main page navigation bar and, furthermore, dedicated navigation is provided for key external audiences, which include architects & consultants; contractors; systems companies and fabricators, as well as building owners and facilities managers.
Will Perkins, Group Managing Director of SE Controls, said that the past year and a half were evidence that the previous website was coming to the end of its useful life.
“To address this we’ve taken the initiative of updating our corporate identity and given our website a radical overhaul which better represents the progressive, dynamic and responsive nature of SE Controls and the need to provide high quality intelligent information for key audience groups,” he said.
“Both projects have been a fantastic success and the response we have received since their launch in mid-March has been extremely positive.”
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