Aiming to grow in the kitchen market, Howarth Timber and Building Supplies has announced the appointment of Ratinder Sandhu as its Kitchen Category Manager.
With 30 years’ experience as a kitchen specialist at Arnold Laver, Ratinder brings a wealth of market knowledge and expertise to her new position.
Ratinder’s role involves the management of Howarth’s kitchen showrooms, working with the firm’s trade customers and raising brand awareness. She is also responsible for leading the development of the company’s new Howarth at Home website.
Expanding into the kitchen market
Howarth at Home is an online resource, designed to showcase the company’s comprehensive range of kitchen services and products, in an attempt to expand its retail customer base. Howarth currently works with small house builders, from five to fifteen plots; it aspires to increase the contract side of its business to generate a higher volume of work via its Leeds branch.
One of the first steps Ratinder has taken to build Howarth’s retail, trade and contract kitchen business is to make the firm a corporate member of the Institute of Kitchen, Bedroom and Bathroom Installers (IKBBI).
Ratinder hopes that, by being part of the IKBBI, Howarth will be presented with additional opportunities to promote its products. The Institute will also link it with installers, which will help the company to grow in the kitchen market.
