TommyTrinder.com Ltd has launched its new Framepoint Technology®, so installers can sell with a ‘Wow’. Designed by installers for installers, it makes it easy to sell all types of windows and doors – regardless of manufacturer and material – via an interface that’s as simple as sketching on a pad.
Developed by former installer Chris Brunsdon, the company has claimed that it puts the fun back into selling windows!
Chris has a great track record in the window market. Having started life in a family-owned retail window company, he set up the hugely successful, national TimberWindows.com, selling it after six years.
He went on to establish Jack Brunsdon & Son, growing it to a chain of 10 branches, before selling to Inwido after two years.
Chris commented: “Buying windows should be enjoyable, like kitchens, but usually it’s anything but because the industry has made it hard for the installer to sell – and hard for homeowners to buy.
“The number of products installers sell has mushroomed as they try to offer what customers demand. But every product has different sales aids and software.
“It’s virtually impossible for installers to juggle them all. So, installers use a hotchpotch of brochures, websites, desktop software and apps, and their own portfolio – or a brochure and little else because it’s so difficult to manage them all in the home!
“You’d have to be a brilliant salesperson to cope, and most of us aren’t brilliant. So, installers’ sales are not what they could be.”
Chris says this is a problem because the whole industry relies completely on how well installers sell: systems companies, hardware, software, glass, the media, and fabricators!
If installers aren’t selling well, the market suffers, and everyone along the chain is held back. That’s the problem he set out to solve.
Chris said: “Most configurators, for example, are designed from the perspective of manufacturers to help installers order ‘correctly’ and lock them in.”
With his installer background and a top technical team, Chris designed Tommy Trinder’s Framepoint Technology® with a sole focus on helping installers sell and homeowners buy.
“It’s ‘probably’ the only technology that both installers and homeowners love. Think Apple versus Microsoft. It also makes it extra-easy for installers to order what they sell, whoever supplies them. And it’s got a touch of magic, the wow that everyone loves!” he said.
After six years of research and listening to installers, Tommy Trinder’s Framepoint Technology® was soft launched at the end of last year.
Chris concluded: “Framepoint Technology® injects real professionalism into the installer’s pitch – it actually allows homeowners to sell the windows and doors to themselves!”
The business is currently looking for forward thinking installers to join its Pioneers Club. Visit the company’s website or email [email protected] for more info.
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