Prater’s new branding and website has been officially launched, following an April unveiling at its annual Supply Chain Conference.
The new branding, which is currently being rolled out across the business, acknowledges Prater’s heritage by incorporating its signature blue shade. The simplistic new look provides solidarity with its parent company, Lindner
The development of Prater’s new website was central to this rebrand. Showcasing the company’s portfolio and featuring a number of project and sector specific videos, it has been designed with visitors in mind.
The new site is compatible with tablets and mobile devices, ensuring users can access key information when away from their desktops. Navigation has been simplified to enhance its functionality.
Visitors to the website will find information on Prater’s involvement in complex construction projects across the UK, and its integration of BIM and digital information.
Prater hopes its online facility will provide a reference point for specifiers and construction professionals.