Protection in challenging environments with Crown Trade Clean Extreme

  • 22 Dec 2014

Crown Trade Clean Extreme – The Power To Protect In Challenging Environments  

Crown Trade Clean Extreme – The Power To Protect In Challenging Environments

Tested in demanding laboratory conditions and delivering a time-proven finish in-situ, Crown Trade Clean Extreme Scrubbable Matt is the ideal choice for busy areas, for example:

  • schools, universities and student accommodation
  • nurseries, offices, hospitals, leisure facilities
  • housing association properties

Provides a surface that is not only wipeable, but has the real bonus of offering a truly scrubbable finish.

Marks and stains can be easily removed to ensure an attractive look is in place for the long term. This ensures a ‘just painted’ appearance is maintained, and surfaces are returned to their pristine condition time and time again.

Time between repainting significantly reduced

By being able to repeatedly scrub the walls, the time between repainting is significantly reduced, so maintenance cycles can be extended – meaning the paint not only delivers outstanding aesthetic qualities, but compelling economic benefits too.

Key to this performance special polymer gives Crown Trade Clean Extreme Scrubbable Matt its tough surface film and intrinsic stain resistance. Most marks and stains will not penetrate and can be easily wiped away with water. Scrubbing with a cloth soon gets rid of tougher soiling, and for deep-seated stains, scrubbing with a mild detergent will eliminate all traces.

These actions leave no burnish marks and appearances are maintained because of the unique qualities of the paint formulation, which gives Crown Trade Clean Extreme Scrubbable Matt its totally sheen-free finish, even after repeated scrubbing with wet or dry cloths.

400 per cent increase in resistance to wet scrubbing

The amount of paint film sacrificed each time soiling is removed is minimal, and when tested under ISO 11998 – the industry standard method to determine the wet scrub resistance of a dry paint film – Crown Trade Clean Extreme Scrubbable Matt achieved Class 1 – less than 5 microns of paint film thickness were lost after a painted test panel coated was subjected to 200 simulated cleaning cycles on a scrub testing machine. That equates to a 400 per cent increase in resistance to wet scrubbing when compared with conventional matt emulsion.

Debbie Orr, Crown Trade Marketing Manager:  “Given its impressive credentials it’s clear to see why Crown Trade Clean Extreme Scrubbable Matt leads the way for specifiers looking to introduce a high quality solution for their projects, which will stand the test of time. It ensures a wall is not only decorated but is also protected, and delivers a true flat, contemporary chalky matt finish, which can be tinted in a wide choice of colours.”

As well as a Scrubbable Matt formulation, Crown Trade Clean Extreme is also available in a durable Acrylic Eggshell. This coating offers all the durability, longevity, soil resistance and sheer scrubbability for which Scrubbable Matt is renowned, but with an attractive low sheen acrylic eggshell finish.

PaintSpec Finder®

Specifiers can enhance their selection of premium products with Crown Paints, PaintSpec Finder®.

  • instant and technically-detailed specification plans for exterior and interior projects
  • user-friendly format
  • technical information on the professional brands of Crown Trade, Sadolin and Sandtex Trade

PaintSpec Finder® then pulls together the specifications into a report, with a personalised cover sheet showing your customer’s name, the project and your own details, which is then all ready for to hand to your client or add to tender or reference documents.



Crown Trade,
PO Box 37,
Hollins Road,
BB3 0BG,
United Kingdom,

Phone 0330 0240310
Fax 01254 774414

Visit Crown Trade's website

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