REHAU prioritises operations at PVCR

  • 15 Sep 2020

REHAU has redoubled its commitment to sustainable operations with the appointment of Ceri Davies as General Manager of PVCR Ltd., within the larger REHAU Group.

Ceri has an extensive background managing operations within various prestigious companies, which includes 15 years at the Duracell Group, two-and-a-half years as a Production Manager at Procter & Gamble, and nearly a decade as Operations Manufacturer at Widex, the hearing aid solution manufacturer.

Before joining PVCR Ltd., he had been providing operations consultancy in various industrial sectors.

Ceri commented: “Though the fenestration industry has experienced massive disruption due to the coronavirus, sustainability continues to be a pressing concern for the sector.

“In fact, it is more important than ever that we prioritise green-conscious solutions such as recycling as the industry recovers from this unprecedented shock.

“With that in mind, I am hugely looking forward to playing a part in growing REHAU’s already formidable waste management and recycling capacity by optimising processes across the new Runcorn site.”


Ceri Davies

PVCR Ltd. is the largest UPVC recycler in the North West, processing more than 13,200 tonnes of post-consumer polymer windows and doors each year.

The company moved to its new purpose-built site this year, as part of its continued heavy investment into upgrading its PVC recycling capability and improving overall sustainability.

REHAU’s work at PVCR Ltd. is part of its wider efforts to boosting the company’s recycling capacities throughout Europe, for its windows production operations.

Its long-term efforts in this field, together with other initiatives, has seen the company selected to join the prestigious 50 Sustainability & Climate Leaders initiative, which is led by Bloomberg, in co-operation with the United Nations.

As part of this ongoing strategy, PVCR is constantly looking to refine its processes, and are confident Ceri can utilise his substantial skillset in operations management to help further develop new and existing methods.

Gary Simmonds, Operations Director at REHAU Windows, commented: “As a company, REHAU is extremely conscious of its impact on the environment. In everything we do, from moving to new premises to overhaul our recycling capability, to employing the best possible people, we are constantly looking for ways to make our recycling processes more efficient.

“Indeed, it is these efforts promoting circular economies that recently saw us selected as one of the 50 Sustainability & Climate Leaders, among other leading companies worldwide.

“Ceri’s expertise in operations management will therefore be key to further refining our processes at PVCR and ensuring we can continue to make recycling accessible to all. We are extremely confident he will hit the ground running and make a big impact in his new role.”

In addition to his impressive depth of experience, Ceri holds a degree in Product Design with Mechanical Engineering from Loughborough University, and is a Black Belt in DMAIC (6 Sigma) methodology.

He also has vast training in Lean transformation programs and project leadership – skills he will bring to bear in his new role.


Hill Court,
Ross on Wye,

Email address: [email protected]
Tel: 01989 72600

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