Revamping commercial insurance product sales by improving customer communication

  • 20 May 2015

Despite it being a legal obligation, many companies are unsure about the type of business insurance that their organisation requires.

Because of this, a large number of start-ups and smaller businesses end up being under-insured, which can lead to devastating consequences.

Revamping business insurance sales

To eradicate this uncertainty, Businessinsure is advocating a fresh approach to business insurance sales.

By providing clear, concise and tailored information to help businesses understand what they are buying, the company believes that it can prevent the sale of inappropriate policies.

Improving customer communication

For many years, Businessinsure has aimed to provide their customers with a personalised service.

A new website has been designed to educate new businesses on the types of insurance that are specific to their industry.

The site’s main engine room will act as a “knowledge centre”, offering a range of business support materials, written without the use of legal terminology to avoid confusion.

With its new approach to customer communication, Businessinsure hopes to drive further transparency across the insurance industry, whilst ensuring its customers are kept up-to-date with the latest policies.

Businessinsure,
22 Whitefriars Street,
Perth,
PH1 1PP

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