Sadolin has released a series of videos highlighting the attributes of each of its premium woodcare products.
Twenty-seven minute-long videos have been launched introducing each product, its applications, key features and benefits.
The videos are available to access via the Sadolin Woodcare YouTube channel, and are also viewable on each relevant product page on the Sadolin website.
QR codes on various items of Sadolin communication material provide quick links to the videos as well, such as on Sadolin colour cards, available in both the trade and retail areas of the website.
The videos aim to help users find the right product for their particular project.
Sharon Smith, Sadolin Brand Manager, said “It was quite an undertaking producing 27 individual product videos, but we think they will really help our customers.
They bring the products to life and help people make the right decisions about which woodcare product to buy in a quick, engaging and informative way.”
She said: “We pride ourselves in creating the very best in wood protection products, drawing on more than 200 years of innovation to offer customers the widest range of commercial and trade solutions.
By demonstrating our products in this manner we continue to set out our innovative position in the marketplace, enhancing the selection process and experience of the brand for specifiers.”
The product videos build on the success of the This Is Sadolin – How To video series, which was launched two years ago, and concentrates on stages of the woodcare process.
These are available to view on the Sadolin website and on the dedicated Sadolin YouTube channel, where specific issues such as preparation, colour palettes and woodcare for interiors, amongst other subjects, are covered in a collection of seven videos.