Senior makes waves at new seafront residential development

  • 11 Jul 2022

A new luxury residential apartment scheme in Southend-on-Sea has combined a classic Art Deco design with a modern aluminium fenestration package, featuring doors, windows and curtain walling solutions from Senior Architectural Systems.

The new Clifftown Shore residential development boasts a stunning location close to both Southend-on-Sea’s seafront and the nearby Conservation Area, which encompasses some of the coastal city’s most celebrated local architecture including the 1912 built Cliff Lift funicular railway.

Taking inspiration from the Art Deco style of the neighbouring buildings and the beauty of the natural landscape, the undulating ‘waves’ of the white concrete framed building have been further accentuated by the curved installation and slim sightlines of Senior’s thermally-efficient SF52 aluminium curtain wall system.


The stunning views from the individual apartments have been framed using Senior’s patented PURe® tilt and turn aluminium windows, with PURe® SLIDE aluminium doors providing access to the outdoor terraces. The thermal efficiency achieved by Senior’s PURe® aluminium system has been further enhanced with the use of energy-efficient triple glazing.

The main entrance to the development features Senior’s aluminium PURe® Commercial Doors to provide safe and secure access.  As well as contributing to a more energy-efficient building envelope, with all of Senior’s aluminium windows and doors comfortably meeting the new lower U-value targets of Part L of the Building Regulations, the use of the PURe® system also offers improved acoustic performance.


Owing to the coastal location of the development, Senior’s aluminium fenestration systems were powder-coated in marine grade Matt Black to offer additional protection from the elements and provide an attractive contrast with the white building design. The installation of aluminium brise soleil, also powder-coated to match the aluminium windows, is both an attractive and practical feature, and will provide solar shading and protection against solar gain.

Designed by LAP Architects and built by Cura Construction, all of Senior’s aluminium fenestration solutions were fabricated and installed by supply chain partner Glass & General.  Set on the former site of a pub and a fish and chip shop, the stunning new Clifftown Shore residential development has breathed new life into the Western Esplanade in Southend-on-Sea.

In addition to the 51 luxury one, two and three bedroomed apartments, the development also features a ground floor restaurant and cocktail bar.

To read about historic railway arches in Edinburgh being transformed with a Senior glazing solution, click here.


Senior Architectural Systems,
Eland Road,
Denaby Main,
United Kingdom,
DN12 4HA

Email: [email protected]
Phone: 01709 772600
Fax: 01709 772601

Visit the Senior Architectural Systems website

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