ROCKWOOL has launched an integrated marketing campaign, designed to promote the benefits of stone wool insulation.
The ‘Origins’ campaign consists of branding; web, PR, promotional and social activity; and digital and print advertising. A wealth of animated video content has been created to supplement the promotion.
‘Origins’ follows the evolution of stone wool insulation, which originates with volcanic, basalt rock. Customers are invited to watch as this natural material is transformed into a thermally-efficient insulation product, through a variety of manufacturing processes.
The campaign will allow customers to focus on particular areas of interest, with emphasis on insulation attributes, market and application. It has been developed to show how a specifier’s choice of insulation can impact upon a project.
ROCKWOOL stone wool insulation
ROCKWOOL insulation has been designed for use in a range of applications. Whilst providing thermal benefits and energy savings, the stone wool product also offers a water-repellent, fire-proof barrier, which can absorb sound.
The design of the insulation ensures that no unintended gaps, sagging or slumping occurs over time.
