ROCKWOOL Origins campaign promotes stone wool insultation

Video of the week: Stone wool insulation explored in ‘Origins’ campaign

  • 12 Oct 2016

ROCKWOOL has launched an integrated marketing campaign, designed to promote the benefits of stone wool insulation.

The ‘Origins’ campaign consists of branding; web, PR, promotional and social activity; and digital and print advertising. A wealth of animated video content has been created to supplement the promotion.

‘Origins’ follows the evolution of stone wool insulation, which originates with volcanic, basalt rock. Customers are invited to watch as this natural material is transformed into a thermally-efficient insulation product, through a variety of manufacturing processes.

The campaign will allow customers to focus on particular areas of interest, with emphasis on insulation attributes, market and application. It has been developed to show how a specifier’s choice of insulation can impact upon a project.

ROCKWOOL stone wool insulation

ROCKWOOL insulation has been designed for use in a range of applications. Whilst providing thermal benefits and energy savings, the stone wool product also offers a water-repellent, fire-proof barrier, which can absorb sound.

The design of the insulation ensures that no unintended gaps, sagging or slumping occurs over time.

Contact:

ROCKWOOL,
Pencoed,
Bridgend,
United Kingdom,
CF35 6NY

Phone: 01635 862621
Fax: 01656 862302

Visit the ROCKWOOL website

Leave a Reply

Latest news

Crown

Crown supports flood-hit community in Warrington

Crown Decorating Centres’ Warrington branch has donated a thousand litres of Crown Trade Paint to 100 flood-hit local residents.

Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Charity work, Interiors, Paints, Paints, Coatings & Finishes, Restoration & Refurbishment, Retrofit & Renovation

Ignition

CBILS gives business a boost - Ignition

Ignition, a leading UK provider of vehicle and asset finance for SMEs, has been assisting businesses with securing loans through the Coronavirus Business Interruption Loan Scheme (CBILS).

Posted in Articles, Building Industry News, Building Products & Structures, Facility Management & Building Services, news, Plant, Equipment and Hire, Posts, Site Preparation

Crown

Hygienically Clean Paint from Crown Paints

Crown Trade’s Clean Extreme Anti Bacterial paint range offers the best of both worlds – a paint with added anti bacterial protection which will not diminish over time.

Posted in Articles, Building Industry News, Building Products & Structures, Health & Safety, Interior Design & Construction, Interiors, Paints, Coatings & Finishes, Restoration & Refurbishment, Retrofit & Renovation

GGF

Laminated Glass Ban Webinar Engages GGF Members

On Thursday 18 February, the GGF Document B Working Party held a Members-only Webinar on the GGF’s response to the Government ban of the use of Laminated Safety Glasses: Regulation 7/Statutory Instrument 1230.

Posted in Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Glass, Glazing, Health & Safety, Posts, Seminars, Windows