SuperFOIL: Increased efficiency thanks to company growth

  • 10 Jul 2023

The move towards a more sustainable economy is one being taken by all sectors, but is perhaps most under the spotlight when it comes to energy efficiency, specifically insulation. In fact, the importance of insulation as a sustainability factor is so widely recognised that used Northern rail workers’ uniforms are set to be recycled into insulation and sound-boarding. With this in mind, it’s no surprise that multifoil insulation manufacturer SuperFOIL has seen a relentless increase in demand for its products. 

Over the last five years, SuperFOIL has experienced an average of 34% self-funded revenue growth year on year, remaining profitable evening during COVID. Brexit saw a dip in sales for a year, however, overall revenues still increased thanks to the increased popularity of DIY during the pandemic. Turnover growth has gone from £2.8m in 2017 to £10.5m in 2022. 

Will Bown, Managing Director of SuperFOIL (pictured above), comments: “We have seen an aggressive increase in demand, particularly over recent years with the cost of living crisis taking its toll.

“Not only are keen DIY-ers trying their hand at improving the efficiency of their homes, but housebuilders are realising that multifoil insulation is a smart choice when it comes to achieving those all-important U-values.”



To help manage and keep up with the increase in demand, SuperFOIL has invested over £500,000 during the last year in new UK-based manufacturing machinery and processes, resulting in reduced carbon emissions and faster production speeds.

Will continues: “We’re currently producing 1.5million square metres of insulation a year – eleven times more in-house than before – and we’ve now moved to predominantly UK-based suppliers.

“Our plans for the business are to continue pushing ahead with this growth phase, with the goal of reaching £50m+ within the next five to eight years.”

Multifoil insulation is highly versatile, comprising insulating wadding enclosed by thin layers of reflective film. It offers numerous benefits, including its diverse applications, compatibility with other insulation types, ability to achieve favourable U-values, and ease of installation.

SuperFOIL products are suitable for roofs, walls, and floors, and work well in conjunction with traditional insulation methods. Whether for new construction or retrofit projects, SuperFOIL aids in enhancing energy efficiency. 

SuperFOIL multifoils prioritise sustainability, with up to 40% of their materials derived from recycled sources, and are fully reusable after their extensive lifespan of over 50 years. The innovative 3-in-1 design of SuperFOIL encompasses a vapour control layer, radiant barrier, and exceptional insulation capabilities.

For your personalised recommendation, quote, or to find out more about the benefits of SuperFOIL’s foil insulation, call 01636 639 900 or visit You can also request free sample insulation kits to experience products first hand.

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