WindowBASE: Surge in direct marketing spend as consumer confidence grows
According to the latest IPA Bellwether Report, UK companies increased their marketing budgets at the highest rate since 2014, with direct marketing one of the strongest growth areas, behind events. “Budgets for direct marketing have increased for the past six quarters, as companies aim to target prospects more precisely, and this trend looks set to continue,” comments Mike Rigby, Managing Director of trade database supplier WindowBASE.
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