Knowing the true occupancy and the flow of people in and out of a building is now more important than ever and GEZE, a world leader in door and window control technology, has introduced GEZE Counter, a customer flow control solution.
As COVID-19 figures remain high and restrictions continue to be part of everyday life, government advice demands retailers limit the numbers in store by ‘calculating the maximum number of customers that can reasonably follow social distancing guidelines’.
Unsurprisingly, this has led to queues forming outside many shops and, therefore, the need for queue management. So far, this has meant a member of staff, sometimes two, standing at the door counting people in and then counting them out again – a time-consuming task, which is liable to errors and not the best use of employees.
GEZE’s solution provides queue management that can automatically save money, make better use of staff and meet government requirements.
Comprising two systems, GEZE Counter Plus and GEZE Counter Connect integrate with automatic doors to provide controlled admission by a simple but effective traffic light system that meets the need for social distancing.
GEZE Counter systems provide analytics by hour, day or week, to give management greater control and ensure the health and safety of employees and customers.
The systems employ a simple traffic light arrangement – wait whilst the light is red and the doors are de-activated, and enter when the light is green.
There are two versions available, meaning there is a system for every building – an internet or cloud based system for full analysis, control and management either locally or at head office, or a local network system to a designated PC or smart phone to view, control or manage analytics in store.
Customer flow control and successful store layout for maximising sales have always played an important role for retailers. The COVID-19 pandemic has brought these considerations increasingly into focus, because customer flow control involves analysing the number of customers and the routes they take, and directing and controlling these correspondingly.
But now, the main task of flow control systems is to ensure that only the correct number of persons can enter a building or rooms under control and safely.
This allows each customer to better socially distance themselves and feel safer, while retailers comply with government guidelines.
Escape routes are unaffected and customers can easily identify that the retailer or site management have thought seriously about the issue and acted accordingly, with a visible solution, generally giving a much more pleasant experience once indoors.
Adam Presdee, Service Director, commented: “The GEZE Counter systems are a cost-effective way to manage the number of people in and out of a building and it frees up a number of staff who can be more productively employed elsewhere in the building.”
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