It is important now more than ever to keep your clients up to date on the status of a project.
Nate, of Nate Fischer Interiors, an interior designer on Houzz, commented: “Keep your clients in the loop. They are probably as concerned about the status and future of their project as you are about the future of your business.”
With people in their homes more, many are turning to the internet. In fact, time spent on digital media is predicted to see an increase of 9.3% in 2020, according to eMarketer.
So it pays to make the most of any increased internet traffic by ensuring your online presence looks its best.
Architect on Houzz, Angus, of Fiftypointeight Architecture + Interiors, said: “It’s important to communicate our recently completed projects, but also to reflect on past projects, as well as use our marketing to be very clear about the services we offer and the process we go through with each homeowner.”
You may have been fortunate in the past to get projects through word of mouth – a fantastic way to build a reputation – and that channel may well continue. But to guard against the possibility that clients could be hesitant to get started on projects, you’ll want to broaden your reach.
Susan of Savvy Interiors, a professional on Houzz, commented: “Don’t assume they’ll find you. Invest in marketing ads toward your demographic.”
During any uncertain time, it is easy to focus on the here and now, rather than taking in the bigger picture. Professionals on Houzz advise taking a step back and thinking long-term.
Angus commented: “As much as possible, we’re trying to remain positive and make the best of the current situation. It’s allowed us to reflect on where we are and where we want to go in the future. We can then shape our marketing strategy to try to achieve this.”
It is understandably a time of anxiety. One positive way to channel that anxious energy is to redirect it toward helping others – whether they are your local healthcare providers, homeowners looking to renovate, or your fellow design pros.
Susan said: “Don’t give away your services, but give away advice in your communities. Create ways to problem-solve for them now, so they feel connected to you in six months and remember how you helped.”
If your business pipeline is slow, one way to stay calm and productive is to focus on the internal processes and tasks you never have time for when busy.
Jenni, of Jenni Leasia Interior Design, commented.”I’m going to dive into refining our process and communication flow internally and externally from first contact to project archive, and all the threads in-between.”
Header image: Mia Mortensen © 2017 Houzz
Image within article: Mia Mortensen © Houzz 2016
Innovative window manufacturer Euramax Solutions was among the cutting-edge companies invited to speak at the Smart Factory Expo 2021.Posted in Articles, BIM, Infrastructure & CAD Software, Building Industry Events, Building Industry News, Building Products & Structures, Building Systems, Doors, Exhibitions and Conferences, Glass, Glazing, Information Technology, Innovations & New Products, Seminars, Windows
In an effort to offer greater flexibility to contractors in the supply and installation of district heating networks, polymer pipework specialist REHAU is launching a new range of modular tee fittings.Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Insulation, Pipes, Pipes & Fittings, Plumbing, Sustainability & Energy Efficiency
Freefoam are pleased to announce the release of a new case study, featuring a clever re-purposing of a tired unloved garage into a smart garden room.Posted in Articles, Building Industry News, Building Products & Structures, Building Systems, Case Studies, Cladding, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls
AkzoNobel Powder Coatings has launched its much-anticipated Interpon Futura Collection for 2022 – 2025, revealing three brand new, on-trend colour palettes.Posted in Articles, Building Industry News, Building Products & Structures, Innovations & New Products, Interior Design & Construction, Interiors, Paints, Coatings & Finishes, Restoration & Refurbishment, Retrofit & Renovation, Sustainability & Energy Efficiency