The Builders Merchant Building Index (BMBI) has won the ‘Best Use of Research & Insight’ award at this year’s Construction Marketing Awards (CMAs).
A finalist in four CMA categories in the 2020 awards, BMBI’s latest win highlights the continued success of the index and its stakeholders’ commitment to improving each year.
Over the past year, usage of the BMBI report within the construction sector has increased substantially, and it has also become more visible to people outside of the industry.
The index now reaches decision-makers, advisors and influencers; economists; analysts and commentators; and in the past twelve months it has obtained extensive coverage in national and trade media, with over 200 press appearances for BMBI and its panel of experts.
John Newcomb, CEO of Builders Merchants Federation, commented: “The success of BMBI has exceeded all expectations both inside and outside the industry and it’s a credit to MRA.”
Since July 2019, BMBI has also been a regular feature of the Government’s Department for Business, Energy and Industrial Strategy (BEIS) monthly construction update.
Mike Rigby, CEO of MRA Marketing, said: “The BMBI has come a long way since winning ‘Best Product Launch’ at the 2017 CMAs. In the last twelve months alone, the report’s print circulation has increased by 56%, with an 85% increase online.
“LinkedIn followers have gone through the roof, and five new BMBI Experts joined the panel. Best of all, in the words of the CMA judges, it now reaches regularly into the heart of Government at a senior level.
“While the data generated by BMBI – and the reporting of it – is hugely valuable and reveals the trends affecting the industry, the real power of BMBI lies in the quarterly analysis and interpretation of the data by experts, who explain trends, add perspective and give meaning.
“For building material and product brands, it has become a powerful and extremely cost-effective channel to reach the decision makers who matter.”
BMBI is the most reliable source of data for RMI, the UK’s housing repair, maintenance and improvement market. The index is based on data from GFK’s Builders Merchants Panel, which analyses sales by value from over 80% of the sales of the UK’s generalist builders’ merchants.
Thirteen leading industry brands, the BMBI Experts, speaking for their markets, explain trends and issues and add insight and context to the data.
The CMAs are the only awards of their kind and are a national measure of excellence in construction marketing, research and strategy. Winners were announced at a virtual ceremony on 26 November – a full list of winners can be viewed at www.cmawards.co.uk
t: 01453 521 621
e: [email protected]
There are a range of initiatives that are encouraging manufacturers and specifiers to think about how they work and the products they use – one manufacturer championing these is Danish wood wool panel manufacturer Troldtekt.Posted in Articles, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Systems, Research & Materials Testing, Sustainability & Energy Efficiency, Timber Buildings and Timber Products, Walls, Wooden products
Hush Acoustics make the argument, in this article, that the COVID-19 pandemic has made us rethink whether our homes are fit for purpose…Posted in Acoustics, Noise & Vibration Control, Articles, Building Industry News, Building Products & Structures, Building Services, Ceilings, Floors, Interior Design & Construction, Interiors, news, Restoration & Refurbishment, Retrofit & Renovation, Walls
REHAU has announced the extension of an exclusive stormwater management deal with Hydro International for the UK and Ireland.Posted in Articles, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Drainage Services, Drainage, Guttering, Soffits & Fascias, Posts
Sandtex Trade’s X-Treme X-Posure® masonry paint has helped transform a 100-year-old warehouse into both an atmospheric furniture store and a cosy new coffee shop.Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Damp & Waterproofing, Interior Design & Construction, Interiors, Paints, Paints, Coatings & Finishes, Restoration & Refurbishment, Retrofit & Renovation