“When we launched our CITB funded project ‘Digital Transformation through Leaders’ in November 2019 we set out thinking that supporting SMEs with selecting and implementing digital tools would be a job we would be able to dive right into.
We had done the research into dozens of digital tools, lined up a dazzling array of expert partners and tried and tested a structured process for helping businesses to identify the tools which would have the most benefits for them.
But what we hadn’t anticipated was that what we had prepared to help businesses with was not the start of the journey, but at least half way through it.
Our process was designed for businesses who were ready to explore digital tools and ways of working but weren’t sure where to start. What we quickly identified was that most businesses are still a long way from this point and there is a whole education and awareness raising process which needs to take place before a company will take the first proactive step of engaging with support or even doing basic desktop research to determine what the possible options are and finding out about costs.
We didn’t have our own ready-made audience but had lots of offers of support from other organisations who did, but we soon learned that when it comes to digital adoption, a one-size fits all policy does not work for the construction industry.
Rather than having one message (digital tools can benefit your business) to get out to one audience (construction SMEs) we discovered that there are dozens of different sections of the audience, each requiring its own unique language and its own intricate path to reach the right people. In fact, the audience we most need to reach are the ones who are not even in the audience yet.
So as the pandemic unfolded, we found ourselves in the middle of a paradox of trying to support business with adopting digital tools at a time when improved efficiency and productivity were desperately needed, but competing with the ever increasing real and pressing need for the day-to-day business survival of construction companies who were coping with the practicalities of social distancing, isolating, the skills shortage and the materials crisis.
We have taken a systematic approach to understanding what support SMEs would like to receive and in what form, what is accessible and appealing to them and what is not and most importantly, understanding the range of access points to suit the needs of each individual company.
I’ll be sharing more about what we have learnt so far at the People and Change Theatre at Digital Construction Week at London Excel, 4pm on Wednesday 24th November.”
Register for your free to ticket to attend DCW 2021 now.
Visit Digital Construction Week's website
Glidevale Protect has provided a full range of roofing, ventilation and construction products as part of a major new social housing development in Belfast.Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Drainage, Guttering, Soffits & Fascias, Facility Management & Building Services, Fascias, Heating, Ventilation and Air Conditioning - HVAC, Membranes, Retrofit & Renovation, Roofs, Sustainability & Energy Efficiency, Ventilation, Walls
Glidevale Protect is putting its specialist range of energy efficient building solutions to the test by providing a range of products for use at the new Energy House 2.0 development.Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Facility Management & Building Services, Membranes, Retrofit & Renovation, Sustainability & Energy Efficiency, Walls
Vent-Axia celebrated Global Recycling Day (18 March 2023) by showing its commitment to expanding its range of recycled plastic ventilation products and meeting its environmental targets.Air Conditioning, Articles, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Facility Management & Building Services, Health & Safety, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Posts, Site Preparation, Sustainability & Energy Efficiency, Waste Management & Recycling
Designed for remodelling, restoration, inspection, and claims professionals, the magicplan app (from Teledyne FLIR) makes invasive manual property inspections a thing of the past.Articles, Building Industry News, Building Products & Structures, Building Services, Damp & Waterproofing, Facility Management & Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Information Technology, Innovations & New Products, Thermal Imaging and Monitors