Freefoam cladding helps Plastics South West grow

  • 21 Jul 2021

In regards to its external PVC cladding range, Freefoam Building Products reports some of its stockist customers have recorded a 50% increase in sales over the past two years.

One such customer is Plastics South West, based in the busy coastal city of Plymouth. With an initial stock order in September 2017, the cladding range has now become an important part of their wider PVC product range, and now accounts for about 25% of total sales with an uptick in cladding sales of almost 50% in the last two years.  

Plastics South West stock and sell the full colour range of Fortex Double Shiplap and Weatherboard products, alongside all fitting accessories, to a wide area of the South West, including many coastal locations.


Clients in these areas prefer the more subtle softer shades that work well alongside existing render finishes, with Storm Grey and Misty Grey being the most popular closely followed by Sage Green and Colonial Blue. 

‘A win win’

Paul Ewings, Managing Director Plastics South West, explains: “We are seeing a steady increase in the demand for cladding in this area. Its addition to our range has definitely helped our business grow and develop.

“It has helped set us apart from our competitors and gives us a product to increase our share of the RMI and DIY markets. We’ve also seen an increase in our customer base so it’s a win win for us.”

Plastics South West also understand customers need support with newer products. They have display boards in the trade counter to illustrate the colour options and have even used the cladding on their sales counter to show how the product looks upon installation.

They offer clients a scheduling service to calculate boards and accessories required for projects and have the Freefoam ‘cladding calculator’ and ‘cladding visualiser’ on their website. 

Paul adds: “We find that by offering customers the help they need considerably increases our conversion rates.”

External PVC cladding is a fast becoming the ‘ultimate’ home improvement product and a great addition for PVC stockists to add to their range.

With its ultra low maintenance properties and its versality, it offers an instant home transformation. Cladding can cover any substrate from brick and block to render and pebble dash, and to replace hanging tiles or existing timber cladding and to upgrade existing white PVC cladding, perhaps with a bold new colour choice. 

‘Reaping the rewards’

Colin St John, Freefoam Commercial Director, summarises: “We’ve seen a huge growth in sales of cladding, and it’s our customers, like Plastics South West, who have understood the potential and run with it who have really reaping the rewards.

“External cladding is just one example of our commitment to provide building products that help our customers increase their market share and allow them to enter new markets.”

To hear the Plastics South West Story, watch the video here.


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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