Freefoam info on social selling

  • 22 Mar 2021

Freefoam Building Products has released a new document of guidelines to help roofline and cladding installers promote their business and services via social media.

Spending just a small amount on advertising through social media channels can make your content and posts go a long way – it is a hugely powerful tool to showcase your business to local homeowners.

However, many installers find it daunting to run their own Facebook and Instagram adverts, so Freefoam has developed a step by step guide, with all the details business owners will need to get started.

The document includes details of each stage of setting up adverts, from information about a free online Facebook course, ideas on how to target an audience to make sure adverts reach the people who will be interested in a particular service, tips on adding tracking code so that Facebook shows adverts to the right people and advice on scheduling to ensure adverts are shown when the chosen audience are most likely to see them.

Freefoam is also developing short videos of each stage, to show installers exactly what to do. 

Louise Sanderson, UK Marketing Manager, commented: “Using our experience, we find the combination of a document to follow and videos to illustrate different techniques are the best way of sharing this information with installers.”

Being able to promote and sell your business on social media is essential in todays market – homeowners look at Facebook and Instagram every day. 

Having adverts to showcase roofline and cladding work, while they are browsing, is a really powerful tool. 

Freefoam assistance

Freefoam is committed to giving help and support to its network of Registered Installers and want to make sure all installation companies have the tools to capitalise on this opportunity. 

The document will be emailed directly to all installers, be included in newsletters and be available to download from Freefoam’s website.

The series of videos will be posted on Freefoam social media platforms and available to refer to on YouTube. 

The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies. 

Support on offer goes beyond great products and guarantees to help installers grow, with a comprehensive range of high quality consumer focused marketing literature, samples and colour swatches to help the decision making process and free pre-qualified leads generated through Freefoam’s consumer-facing websites and

If you are interested in becoming a Freefoam Registered Installer, hit the link.

View Installer Digital Toolkit

View first video


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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