The campaign is part of Freefoam’s strategic marketing plan to shine a light on it’s customer base and show how both supplier and manufacturer are working together to build long term relationships and grow business. Freefoam’s route to market is to predominantly supply independent stockists.
Companies who are specialist PVC suppliers with extensive knowledge of this specific part of the building trade, and who have strong local connections. Often owner managed, with an entrepreneurial spirit to make things happen, the campaign provides the platform to showcase these businesses and explain how Freefoam works with and supports its customers.
Jayplas Building Supplies is one such business. Started in 2010 by Jaime Nield, Jayplas is a typical example of a Freefoam customer who has grown year on year. Selling the core roofline range, as well as external cladding and internal panelling, Jayplas have a broad customers base, from small to medium sized builders, though to double glazing and conservatory companies.
In the video, Jaime explains that he chose Freefoam as his supplier over others because of both the brand loyalty from his installer customers and Freefoam’s route to market – to predominantly supply independent suppliers.
Jaime says: “I’d previously sold Freefoam products before I set up my own business so I knew that installers liked the product. They are loyal to the Freefoam brand, and are used to installing it.
“We like that Freefoam have added products to their range over the years, including external cladding and internal bathroom panels as it gives us other markets to tap in to.”
Jaime receives regular visits from his Area Sales Manager Simon Parkes and also benefits from the knowledge and expertise of Richard Jackson, Freefoam’s Sales Director.
He explains: “They have always helped us out, and I have always felt I can go to them and they’ve always done their best to help. I can only see a positive future. We’ve been dealing with Freefoam for 12 years and I can’t see why that wouldn’t continue.”
Colin St John, Freefoam Commercial Director, summarises: “We are proud to be the main supplier to so many successful businesses. And this campaign, that uses a variety of mediums including video, PR, social media and print advertising, gives us a powerful platform to highlight the benefits of partnering with Freefoam.
“This latest video with Jayplas is a great example of a local business who have grown into an established and well respected Freefoam supplier. It’s a sure fact that no business has gone backwards with Freefoam, the growth or our customers is our growth.”
Freefoam Building Products,
77-83 St James Mill Road,
Tel: 01604 591110
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