It is just over six weeks since the Glass and Glazing Federation (GGF) launched the ‘Stay Safe with MyGlazing’ campaign to help rebuild consumer confidence; the results so far are extremely encouraging, with more than 23 million opportunities to see the campaign and the GGF/MyGlazing.com brands in both online and traditional media.
The GGF, working alongside digital marketing specialist SLX Marketing, has implemented a smart SEM/SEO strategy to boost online traffic through paid, earned and organic search.
Combined with social media advertising to attract relevant online customers, interested in upgrading the glazing in their homes, the activity is showing great progress.
– Online Ad impressions: 6.1 million (increase vs 2019 of 900%)
– Unique Visitors: 59,605 (increase vs 2019 of 349%)
– Page Views: 86,729 (increase vs 2019 of 303%)
– Sessions: 70,164 (increase vs 2019 of 374%)
The consumer PR is also going strong, with the GGF Marketing department and Refresh PR creating and driving new content to consumers via the regional, national and lifestyle press as well as reaching homeowners with prolific social media activity.
The coverage so far has featured in national titles, such as Grand Designs, Your Home and The Metro.
– Articles in consumer media: 8 articles (3 in national press, 3 in lifestyle press and 2 in regional press)
– Social media posts: 79 with approx. 60 scheduled for each month of the campaign
– Opportunities to see the GGF/MyGlazing.com brands: 17 million
The GGF marketing department, in conjunction with Refresh PR, has created and uploaded nine new articles in the newly created Stay Safe online hub. To date, these pages have been viewed in excess of 85,000 times.
GGF Members who deal direct with consumers are also taking full advantage of the ‘Stay Safe with MyGlazing’ campaign, reassuring their customers by using the GGF Safe Guides for working in the home.
GGF Members are also engaging with the campaign on social media and linking directly to the Stay Safe content on myglazing.com.
James Lee (pictured) added: “It’s most encouraging to see GGF members revising the content on their myglazing.com profile pages to attract, inform and reassure more homeowners that it is safe to get work done, so long as everyone is following the guidance.
“We are also getting requests for more myglazing.com van and window stickers for showrooms and will be doing another print run to ensure Members can use the logo to support the campaign.
“So far the campaign is going very well and combined with our Safe Guides being used by our Members, consumer confidence is being restored in glazing home improvements.”
Glass and Glazing Federation
40 Rushworth Street
t: 0207 939 9101
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