The campaign has been shortlisted in the Best Content Marketing Campaign and Best Brand Building Campaign (SME) categories.
Devised in conjunction with MRA Marketing, the campaign aims to reignite the nation’s love of suburban architecture, by showcasing the design potential of IG’s innovative housebuilding products.
Central to the campaign was a competition organised in conjunction with RIBA Journal, which asked architects to design a sustainable building fit for a reimagined suburbia.
The competition attracted 46 entries, each demonstrating creativity, style, and, in some cases, wit. The campaign also included an extensive PR campaign, a roundtable discussion with the competition winners and judges, and a dedicated website.
Derrick McFarland, MD of IG Lintels, commented: “We feel so honoured to be shortlisted for these awards. It’s been a fun and fascinating campaign to work on, and has been very successful in getting IG and our products in front of architects, who are an important market for us.
“To find ourselves among the likes of PwC, The Royal Navy, and Rolls Royce for the work we’ve done is just the icing on the cake.”
The award winners will be announced on 2nd April 2020 at The Brewery in London – a full list of finalists and more information can be found via www.cim.co.uk/marketing-excellence-awards
Wrightstyle, the Devizes-based supplier of advanced glazing systems, has cautiously welcomed the government’s pledge to ‘build, build, build’.Posted in Articles, Building Industry News, Building Products & Structures, Glazing, news, Windows
The entirely renovated Olympic Stadium in Helsinki features modern ABLOY access solution technology, with almost 3,000 new doors and locking points installed.Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry News, Building Products & Structures, Case Studies, Doors, Posts, Restoration & Refurbishment, Retrofit & Renovation, Security and Fire Protection
With health and well-being at risk, Saint-Gobain Weber offers some easy steps to reduce noise pollution in homes.Posted in Acoustics, Noise & Vibration Control, Articles, Building Industry News, Building Services, Health & Safety, Insulation, Interiors, Research & Materials Testing, Walls
Specifiers and installers of louvres and natural ventilation solutions have a new source and point of contact for expert support, with David Millar joining Gilberts Blackpool.Posted in Air Conditioning, Articles, Building Industry News, Building Services, Heating, Ventilation and Air Conditioning - HVAC, Recruitment