Kestrel Building Products unveils a new branding

Brighter, bolder, but just as reliable as ever, Kestrel is unveiling a new branding, with subtle changes that emphasise its commitment to customers.

The low maintenance building products brand is rolling out the new look as part of a series of developments.

Jonathan Boland, Kestrel sales director, explains: “There’s a small change to a word in the strapline for the brand, from ‘rely on it’ to ‘rely on us’ and that really reflects the focus here at Kestrel.

“It was really clear when I joined Kestrel last autumn, that every part of the team is focused on our customers. 

“Whether that’s operations creating quality products, warehousing and deliveries making sure those products arrive on time, customer services and estimating providing support, or the sales team widening our product portfolio, we are completely focused on looking after our customers.

“The branding may seem like a small change but it’s a significant one.”

The refreshed branding aims to underline Kestrel’s commitment that its products – and more importantly a team – can be relied upon, and Jonathan believes the change will help to maintain that focus on the people who matter most – their customers.

The branding is part of wider scale changes, which include not only new roofline and cladding products but a widened product portfolio, with UPVC and composite DekBoard decking, Kayflow rainwater and drainage products, and contemporary tile alternative Zest interior wall panels. 

Further developments to support customers are on the way over coming months, include an improved online experience, with the launch of a new website, and an upgraded approved installer scheme.

Jonathan adds: “We are looking at our offering to customers across the board, and how we can support them better, that will be the key focus for us in the year ahead.”

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