Kingspan Group has achieved Business Superbrand status for the fifth time running.
Superbrands is an annual scheme, developed to identify and champion the strongest consumer and B2B brands in Britain. The UK’s Business Superbrands are selected by the Business Superbrands Council, an impartial panel of marketing experts; choices are also based on the survey results from 2,500 individual business professionals from across the UK.
Brands do not apply, or pay, to be considered by the Council.
The Superbrand accolade can enhance the reputation of businesses, encouraging growth and future success. This year, almost 1,500 brands were assessed by the panel for three key attributes: distinction, quality, and reliability.
Committed to producing advanced building envelope systems for energy efficient developments, Kingspan Group has achieved Business Superbrand status for 2017.
The business endeavours to reduce the environmental impact of its manufacturing processes and minimise CO2 emissions through its products. It is currently on track to achieve a Net Zero Energy target across all of its facilities by 2020.
Kingspan Group enjoys a close relationship with all of its stakeholders, from customers and employees to local communities and shareholders.
“Achieving Superbrands status is a real endorsement of our intention to be more than just a manufacturer of building products,’ comments Group Chief Executive, Gene Murtagh. The accolade will enable the business to promote its message, encouraging people to practice the principles of sustainability.
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