Lakes, a leading manufacturer of showering spaces, is celebrating signing up its 150th customer to Lakes Partners – a programme that combines sales and marketing support, with rewards to its most committed stockists.
With its launch in March 2020, the mutually beneficial partnership programme is proving a real hit with builders’ merchants and retail stockists, despite the challenges of the pandemic.
Lakes Partners aims to drive awareness and help Lakes’ stockist partners sell more. Customers who sign up benefit from powerful business-generating tools, market-leading service and support, and new product developments that boost value and help stockists secure a greater share.
Understanding that each stockist has different resources and ambitions, Lakes Partners is set up in such a way that customers can choose the level that best matches their current capacity and commitment, while leaving room to progress over time to unlock more features and benefits.
Essentially, the more Lakes Partners commit, the more Lakes commits, and the more both parties will gain.
Last summer, Lakes’ partnership programme began to include exclusive access to its innovative online showroom. The pioneering lead generating tool allows trade and end-user customers to browse and favourite Lakes products, request joint-branded brochures, and contact stockists directly to ask questions or place an order, all through the stockist’s own website.
With the closure of physical showrooms causing major constraints to the bathroom sector, the launch of Lakes Online Showrooms continually proves to be a timely development.
Lakes Partner Gibbs & Dandy is finding the partnership programme very effective for their business.
Paul Burnett, Commercial Manager, comments: “It’s good to have a relationship with a brand like Lakes who are known for their quality, service and have a great name in the industry. They share the same values as us and we want to offer this to our customers.
“The online showroom allows our customers to browse all of Lakes products as we don’t have space to display them all in our branches.
“It’s easy to direct customers to the embedded website if they need more information and can easily browse at home too, and all without leaving our site.”
Mike Tattam, Lakes Sales & Marketing Director, adds: “2020 was a challenging year to drive a new partnership initiative so the fact that we have 150 customers signed up in the first year is no mean feat.
“What’s clear from the feedback we’re getting is that Lakes Partners offers stockists the support they need to grow their businesses sustainably and help them to thrive in the most challenging of times.”
For more on Lakes Partners and how it can benefit your business, call 01684 853 870.
Tel: 01684 853 870
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