GGF

New GGF consumer campaign – ‘Stay Safe With MyGlazing’

  • 10 Aug 2020

The GGF has launched a new campaign focusing on raising consumer confidence in the home improvement sector, due to the impact of COVID-19, as research has revealed one in five UK homeowners still feel nervous about letting tradespeople into their home.

The Campaign will be driven from MyGlazing.com, the GGF’s independent and award winning consumer advice site.

The ‘Stay Safe with MyGlazing’ campaign will centre around a new ‘Stay Safe’ hub, which will be hosted on the MyGlazing.com website and feature a series of advice articles and top tips.

New, fresh content will cover a range of consumer related topics following the impact of the pandemic, including health and safety, trusting companies to install domestic glazing products, professionally but most importantly, safely.

The ‘Stay Safe with MyGlazing’ campaign will use an independent, but bespoke, survey of 1000 UK homeowners, to determine consumer attitudes to home improvements following the pandemic.

GGF

The results from the survey will be distributed to regional and national media, reaching millions of consumers and driving homeowners to the ‘Stay Safe with MyGlazing’ online hub for advice.

Partnering with PR agency, Refresh PR and digital marketing agency, SLX Marketing, the campaign will be supported by search engine marketing (SEM) and optimisation (SEO) activity and a six month social media drive across key consumer social media platforms.

The hashtag to look out for on social media platforms is #StaySafewithMyGlazing

James Lee, GGF Director of External Affairs (pictured above), commented: “During the pandemic, the GGF has worked consistently with Government departments to ensure we have been providing the most accurate and up-to-date information regarding COVID-19.

“Now lockdown measures have eased and tradespeople can begin working again, it is time for us to pass on the confidence we have in our members and the industry, to homeowners.

“We’ve already started doing this with the launch of our Safe Guide for Homeowners back in May, but we wanted to build on this initiative to ensure we’re providing homeowners with all of the information they need to confidently let tradespeople into their homes safely.”

John Agnew, GGF Managing Director, added: “The GGF ‘Stay Safe with MyGlazing’ campaign will help build confidence amongst consumers during these difficult times.

“The Government has stated that consumer spend in construction in particular, is vital to the economy. The GGF is investing in this campaign to not only boost consumer confidence but also to help GGF Members recover from the impact of COVID-19.”

Lucy Moore, Account Director at Refresh, added: “Understandably there’s hesitation from some homeowners regarding getting home improvements done in the current climate.

“The ‘Stay Safe with MyGlazing’ campaign is a great way for homeowners to establish trust in home improvement companies and to improve their homes.”

Graham Hansell, Head of Planning at SLX.marketing, continued: “With the growth of search engine demand for home improvements, now is the ideal time for this campaign.

“It will support the consumer and the GGF members and with MyGlazing.com being a trusted, supportive and informative website, it’s just what consumers are looking for in the current climate.”

Contact:

Glass and Glazing Federation
40 Rushworth Street
London
SE1 0RB
LONDON

t: 0207 939 9101

Visit the Glass and Glazing Federation (GGF) website

Leave a Reply

Latest news

Weber

Extend your interior design with Weber tiling trends for your garden

Saint-Gobain Weber asks one of its sister Saint-Gobain brands, CTD, about the growing trend of taking the indoors outdoors by using tiling to increase alfresco living space.

Posted in Articles, Building Industry News, Building Products & Structures, Concrete, Cement, Admixtures, Floors, Garden, Interior Design & Construction, Interiors, Restoration & Refurbishment, Retrofit & Renovation

REHAU
Newton Waterproofing

Waterproofing the Warwick Court Redevelopment with Newton

Warwick Court, the former Goldman Sachs headquarters on Paternoster Square in London, is being redeveloped by Mace Group. They approached Newton and its specialist contractor ASF Waterproofing to specify a waterproof and hard-wearing coating system for the floor of the plant rooms.

Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Damp & Waterproofing, Floors, Posts, Restoration & Refurbishment, Retrofit & Renovation

REHAU

New REHAU report maps out necessities for healthier hotel design in UK

As the hotel sector thrives amid the UK ‘staycation’ boom, a report from REHAU reveals opportunities for hotel design to include further wellbeing and comfort measures to meet changing expectations from prospective guests.

Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Facility Management & Building Services, Innovations & New Products, news, Pipes, Pipes & Fittings, Plumbing, Publications, Research & Materials Testing, Sustainability & Energy Efficiency