Rinnai‘s Chris Goggin looks at the way to the future, for installers, specifiers and end-users, with an online and fully digitalised approach to trading in today’s world.
‘Digitalisation’ has massively affected the way all businesses of all sizes operate as digital technologies now largely dictate communication between installers and their customers and suppliers. It is vital that businesses embrace the opportunities of digitalisation to avoid being left behind and falling away from competitors.
We have already seen the effects of the increasingly popular online purchasing, having sent some major names in retailing into administration. The world is now very digital, and finding the ways of employing and utilising this new digital space is key to maintaining a competitive edge within your sector.
The leading manufacturing companies are creating online contact points, information and support services that are fully digitalised and accessible on any device. Tailoring this information so that it is personalised to target customers, geographically and demographically, is a strong and advanced method of ensuring complete service offerings, in a streamlined and effective way.
Time and cost efficiency dramatically increases in talking to anyone involved in the supply chain, giving a platform to engage with manufacturers at any time of day and from any site.
For specifiers and consultants who need reliable products and information, engaging with a fully digitalised manufacturer, with integrated BIM shelf and associated sales support as a core competency, will deliver this without
For end users, too, this accessibility leads to peace of mind as a digitalisation strategy aims to ensure the customer is central to company thinking and long-term goals. Competing in the new wider, and online, industry requires the most advanced, personalised and hassle-free offering to the end user in this manner is extremely important.
Finally, the use of social media makes it easy for customers to engage with you and enables you to quickly and easily put out information.
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