Safe, reliable outdoor power supports evolution of destination shopping

  • 19 Feb 2020

Pop Up Power Supplies® is supporting the changing retail landscape by providing safe power, water and data connections to outdoor spaces.

The changing retail landscape is driving innovative new approaches to shopping centre design, purpose and potential, centred around greater use of service-linked outdoor spaces to deliver an appealing ‘destination shopping’ experience.

Pop Up Power’s range of retractable, pop up and in ground units enable shopping centre managers to have on-demand access to services only when events are being held, with these points hidden away in the ground the rest of the time.

The retractable pop up power units are installed in the ground to effectively become telescopic feeder pillars. Manufactured in stainless steel AISI304 with an epoxy-polyester powder finish, the units feature lids in either stainless steel or cast iron with a recess to accommodate any type of surface from grass to tarmac and paving slabs. Alternatively, Pop Up Power Supplies® in ground units provide access to power with the lid locked down for unattended use and only a short trailing cable is visible when in-use.

Various shopping centres are already benefitting from the installation of the retractable pop up power units and in-ground, flip lid units, including the New Mersey Shopping Park in Liverpool, Gallions Reach Shopping Park in London and Peterborough’s Rivergate Shopping Centre.

The commercial potential of opening up outdoor spaces such as plazas, landscaped gardens, pedestrianised walkways for stalls, food outlets, stages for music and entertainment performances, is huge as shoppers increasingly seek more than the traditional shopping mall. All depend on access to power which minimises safety risks to customers as they enjoy outdoor events, and one that is reliable to avoid any technical issues preventing the event being a success.

Global retail giant Westfield, for example, is already realising this potential with its recently developed Westfield Square at its White City development, which is a pedestrianised townscape featuring a new dining precinct and an 800m² event and activation space. This has become a focal point of the centre’s £600 million expansion, providing a major focus on dining, entertainment and experience. And with Westfield’s Destination 2028 strategy unveiled, this looks like just the start of what the future of shopping will look like.

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