Senior’s aluminium day wins gold

  • 9 Dec 2019

Senior Architectural Systems is celebrating after winning one of the top prizes at the Construction Marketing Awards, for the successful launch of the company’s first ever ‘Aluminium Day’.

The leading fenestration systems manufacturer was presented with the ‘Best Social Media Campaign’ award, in recognition of the online even, hosted by Senior back in March this year.  

Aluminium Day was launched in order to raise awareness of the versatility of the metal, from its popularity as a building material and use within the food manufacturing industry to its role in transport and aerospace design, as well as celebrating the success and skills of those who work with the material.  

Attracting contributions from across the fenestration and construction industry, the campaign reached a wide and varied audience – with the #AluminiumDay hashtag being used in four different countries and seen by almost 200,000 people.

Plans are now underway for the next event, which will take place on Friday 13 March 2020. 

The date itself, the 13th day of the third month, gives a nod to the fact that aluminium is the third most abundant metal in the world and its atomic number is 13. 

As well as making a note of the date, Senior is eager to encourage as many people and companies as possible to get involved and get tweeting.

Jonny Greenstreet, Senior’s marketing manager, commented: “The first ever Aluminium Day was a huge success and helped to generate some great conversations across a variety of social media platforms. 

“It was great to see so many of our customers and supply chain partners joining in and using the hashtag to get their own messages out to a much wider audience. 

“We will of course be posting our own content but it’s really just a day to celebrate aluminium and those who work with it, and that’s a sentiment that everyone can get behind!”

As well winning the top award at the Construction Marketing Awards, Senior’s Aluminium Day campaign was also highly commended at the recent Chartered Institute of Public Relations (CIPR) PRide Awards. 

Further updates about Aluminium Day 2020 and how to get involved will be available soon via Senior’s social media channels.


Senior Architectural Systems,
Eland Road,
Denaby Main,
United Kingdom,
DN12 4HA

Email: [email protected]
Phone: 01709 772600
Fax: 01709 772601

Visit the Senior Architectural Systems website

Leave a Reply

Latest news


ASSA ABLOY Opening Solutions introduces Openings Studio Asset Tagging

ASSA ABLOY Opening Solutions UK & Ireland has introduced an asset tagging functionality for doors developed using its Openings Studio™ Building Information Modelling (BIM) Software.

Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, BIM, Infrastructure & CAD Software, Building Industry News, Building Products & Structures, Building Services, Doors, Facility Management & Building Services, Information Technology, Innovations & New Products, Security and Fire Protection


Sika Everbuild’s EB25 goes from strength to strength

Sika Everbuild is teaming up with the former World’s Strongest Man, Eddie Hall, to promote its super strong EB25 ultimate sealant and adhesive.

Posted in Articles, Building Industry Events, Building Industry News, Building Products & Structures, Innovations & New Products, Render, Restoration & Refurbishment, Retrofit & Renovation, Walls


Jade Oakes is Crown-sponsored Apprentice Decorator of the Year

The prestigious Apprentice Decorator of the Year competition came to a head at Edinburgh College in November, with a three-day event which saw eight finalists take centre stage.

Posted in Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Interior Design & Construction, Interiors, Paints, Paints, Coatings & Finishes, Recruitment, Restoration & Refurbishment, Retrofit & Renovation, Walls