By 2025, the expectation is for new builds to be highly energy efficient and net zero ready, which means a 30% reduction in carbon emissions compared to current levels. Furthermore, existing homes will also see significant improvements in extension standards, resulting in warmer homes and lower bills.
To achieve these targets, new developments and renovations must use products that provide the best insulation, energy efficiency, and the lowest CO2 emissions.
Energy-efficient thermal break systems on windows and double/triple glazing that reduce transmittance and enhance a properties overall U-value are just a few examples of green products that are critical in achieving sustainability goals.
These products require extensive research and development, highlighting the industry’s quick adaptation.
With companies across the sector striving to ensure their products are sustainable, it is important to communicate this to your target audience. High-end, sustainable products will stand out in eco-friendly developments compared to those that don’t aid sustainability goals.
Therefore, it’s essential to include them in project specifications and encourage construction firms and builders across the country to use them.
Offering sustainable products will increase your chances of becoming the supplier of choice, but the question is, how do you find the correct prospects and inform them about your green products?
Accessing details of your potential prospects can lead to a significant improvement in the results of your marketing campaigns, as your products or services are on display to the individuals who are most likely to engage with them. This can save you valuable time, money, and resources.
Moreover, not only do you have knowledge of all your potential customers, but you also have the means to reach out to them. This is why Insight Data has become a critical resource to many within the construction industry, offering numerous details on thousands of companies.
Insight Data’s General Manager Kirsty Winter (pictured above) emphasises the importance of data in making business decisions, stating: “We have first-hand experience of how prospect data can transform a company’s fortunes by increasing marketing efficiency and enhancing brand reputation.”
Insight Data provides a comprehensive database of nearly 50,000 companies across the construction and glazing sectors, with a focus on highly specific business and contact details.
The data is updated regularly by a team of dedicated researchers – who work tirelessly to ensure the information remains up to date.
The team conducts around 20,000 calls and interviews each month, resulting in approximately 1,200 changes and updates to the database.
Kirsty continues: “In today’s business environment, it is essential to avoid marketing to irrelevant or inactive companies. Therefore, businesses that need to attract new customers to thrive must explore alternative ways to simplify the process.”
Insight Data’s information is split into five databases, including fenestration, architects, builders’ merchants, local builders, and main contractors with a turnover of £5m. The data can also be sorted by region, sector, and size, enabling businesses to target specific decision-makers within potential customer companies.
Promoting sustainable products has become easier with this marketing data. For instance, the database includes 8,500 architecture firms and practitioners nationwide. This presents an opportunity for companies to incorporate their products into project specifications across the UK.
Alternatively, businesses can market their products to main contractors, encouraging them to use the products in new builds and renovations wherever possible.
Overall, using Insight Data’s marketing data can help businesses create a greener and more successful future.
Promote your sustainable products to thousands of potential customers today! Just email [email protected] or call 01934 808 293.
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