Bristan

GUEST ARTICLE: High-end kitchen and bathroom design to make the difference

  • 6 Nov 2018

In this guest article, Lisa Ward, senior product manager at Bristan, discusses how high-end kitchen and bathroom design can make the difference in helping housebuilders stand out against competitors when faced with competition.

============================

Last year, the government hit its target of building 200,000 homes each year in England, putting it on track to fulfil the promise it made two years ago to build one million homes by 2020.

With less than a quarter of these privately-owned homes classed as affordable, it’s clear that the luxury sector is still booming and housebuilders face competition to stand out from the crowd.

============================

The small details are often the ones which buyers single out for praise during and after a viewing. Water delivery products such as taps are features that they can physically interact with in a show home, so attractive and high-quality fixtures and fittings are crucial.

On busy housing developments, it is not uncommon for the selection and fitting of these product groups to fall down the priority list due to time pressures. Whilst this may make sense from a time perspective, it does mean that vital product choices are often left in the hands of the third-party contractor.

As the subcontractor is joining the project at a later stage, they may have less of a feel for the style of the rest of the house, and instead of assessing which products will most fit the development’s aesthetic, may simply select the price competitive option.

It’s only natural that if the buyer suspects low cost products have been installed in the kitchen and bathroom, they may deem the development in general as lower quality and best avoided.

Furthermore, the danger is that if the fittings chosen have not been rigorously tested by the manufacturer, there is every risk of malfunction, potentially even before new homeowners have moved in, causing serious issues.

Another major trend across a wide range of sectors is personalisation, with the modern consumer increasingly looking to tailor products to meet their individual needs.

In the case of housing developments, having a choice of fixtures and fittings has always been important to sales. But by specifying water delivery products earlier on, the customisation strategy can be fully thought through and appropriate models selected.

With the drive to build new homes, developers can expect more competition over the next few years. But as buyers become savvier, there is an opportunity to make water delivery products a crucial point of differentiation that can help their homes stand out.

Although water delivery products may not be the first port of call for specifiers, it’s important not to underestimate the impact taps and showers can have on the quality and attractiveness of a development.

Leave a Reply

More articles

BMBI

Merchants’ sales up 5.3% in April: BMBI

Total Builders Merchants value sales to builders and contractors in April 2019 were up 5.3% compared with the same period in 2018, according to the BMBI.

Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Systems, Civil Engineering, Hard Landscaping & Walkways, Landscaping, news, Posts, Publications, Research & Materials Testing, Timber Buildings and Timber Products

Kingspan Insulation

Kingspan report highlights connection between insulation performance and daylighting

New research from leading building consultants, Peutz B.V., has been explored in full in the updated Daylighting White Paper from Kingspan Insulation.

Posted in Articles, Building Industry News, Building Products & Structures, Insulation, Lighting, Posts, Publications, Research & Materials Testing, Walls

GGF
Rinnai

Rinnai and the art of Zen + Zen Plus

Rinnai, global leaders in continuous flow hot water heating products and systems, is introducing the Zen and Zen Plus home hot water & heating system.

Posted in Articles, Building Industry News, Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Innovations & New Products, Plumbing, Posts, Sustainability & Energy Efficiency