Bristan

GUEST ARTICLE: High-end kitchen and bathroom design to make the difference

  • 6 Nov 2018

  • Share

In this guest article, Lisa Ward, senior product manager at Bristan, discusses how high-end kitchen and bathroom design can make the difference in helping housebuilders stand out against competitors when faced with competition.

============================

Last year, the government hit its target of building 200,000 homes each year in England, putting it on track to fulfil the promise it made two years ago to build one million homes by 2020.

With less than a quarter of these privately-owned homes classed as affordable, it’s clear that the luxury sector is still booming and housebuilders face competition to stand out from the crowd.

============================

The small details are often the ones which buyers single out for praise during and after a viewing. Water delivery products such as taps are features that they can physically interact with in a show home, so attractive and high-quality fixtures and fittings are crucial.

On busy housing developments, it is not uncommon for the selection and fitting of these product groups to fall down the priority list due to time pressures. Whilst this may make sense from a time perspective, it does mean that vital product choices are often left in the hands of the third-party contractor.

As the subcontractor is joining the project at a later stage, they may have less of a feel for the style of the rest of the house, and instead of assessing which products will most fit the development’s aesthetic, may simply select the price competitive option.

It’s only natural that if the buyer suspects low cost products have been installed in the kitchen and bathroom, they may deem the development in general as lower quality and best avoided.

Furthermore, the danger is that if the fittings chosen have not been rigorously tested by the manufacturer, there is every risk of malfunction, potentially even before new homeowners have moved in, causing serious issues.

Another major trend across a wide range of sectors is personalisation, with the modern consumer increasingly looking to tailor products to meet their individual needs.

In the case of housing developments, having a choice of fixtures and fittings has always been important to sales. But by specifying water delivery products earlier on, the customisation strategy can be fully thought through and appropriate models selected.

With the drive to build new homes, developers can expect more competition over the next few years. But as buyers become savvier, there is an opportunity to make water delivery products a crucial point of differentiation that can help their homes stand out.

Although water delivery products may not be the first port of call for specifiers, it’s important not to underestimate the impact taps and showers can have on the quality and attractiveness of a development.

Share

Leave a Reply

More articles

Lifestyle Flooring

Amtico Vs Karndean - Lifestyle Flooring take a look

Lifestyle Flooring have taken a look at two popular types of vinyl flooring; Amtico and Karndean, analysing what to consider when choosing between them.

Share
Posted in Articles, Building Industry News, Building Products & Structures, Floors, Interior Design & Construction, Interiors, Posts, Research & Materials Testing, Restoration & Refurbishment, Retrofit & Renovation, Timber Buildings and Timber Products, Wooden products

  • Share
Screen Shot 2019-01-17 at 15.59.27

REHAU introduces 5 videos showcasing first-class service for district heating

REHAU has announced that it will be releasing five new videos demonstrating the various benefits provided by its District Heating division.

Share
Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Heating Systems, Controls and Management, Pipes, Posts

  • Share
Lifestyle Flooring

Engineered Wood Flooring Vs Hardwood Flooring - Lifestyle Flooring investigate

Lifestyle Flooring have taken a look at the essential difference between engineered wood flooring and hardwood flooring, with the intention of it helping people make informed decisions.

Share
Posted in Articles, Building Industry News, Building Products & Structures, Floors, Posts, Research & Materials Testing, Timber Buildings and Timber Products, Wooden products

Screen Shot 2019-01-17 at 14.23.11

Aggregate Industries adds natural curb appeal to £5m visitor centre

Aggregate Industries was recently chosen to supply its SuperColour Ultra asphalt solutions to a new visitor centre in Nottinghamshire.

Share
Posted in Articles, Building Industry News, Building Products & Structures, Civil Engineering, Hard Landscaping & Walkways, Landscaping, Posts

  • Share