British Gypsum, part of the Saint-Gobain group, has announced it has yet again been named a Business Superbrand.
British Gypsum has more than a century’s worth of experience in plaster, plasterboard and ceiling solutions, with the company producing a plethora of innovative and distinctive building systems.
British Gypsum has a proud heritage in British innovation and engineering, helping to encourage housebuilders and architects to raise standards in the sector.
British Gypsum plays a vital role in the construction industry, with the brand offering a variety of plasters, partition, wall lining, floor, ceiling and plasterboard systems for the residential, commercial, off-site and RMI (refurbishment, maintenance and improvement) sectors.
The company has an industry leading approach to sustainability and specification, showing commitment to system development, new product development and training and skills.
Fiona Bashford, Head of Marketing Communications at British Gypsum, said the company was ‘delighted’ to be acknowledged as a Business Superbrand for this year.
“We have always been passionate about what we make and are very proud of our products and systems and the significance they hold in our industry,” she said.
“Receiving this accolade is a testament to our continued work as we strive to raise quality standards across the industry.”
Business Superbrands are identified by surveying 2,500 business professionals nationwide and a voluntary Business Superbrands Council, consisting of leading business-to-business marketing experts.
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrand, said that in a year where Brexit has dominated the press and a sense of ‘foreboding threatening to take over’, they are ‘thrilled’ to celebrate some of the UK’s strongest brands.
“Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement,” he said.
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