OLYMPUS DIGITAL CAMERA

RecoCard recycles 10 tonnes of PVC gift cards

  • 24 Jul 2017

  • Share

One million old PVC store gift cards have been recycled in a trial, providing material for use in new products, such as pipes, and saving 10 tonnes of plastic from being landfilled.

The RecoCard project, run by Axion Consulting and partnered with Jellyfish Livewire, a Hampshire-based digital marketing agency and gift card producer and a specialist recycler.

The UK market for PVC gift and store cards is worth £5.6 billion a year and is increasing. Around 2,500 tonnes of cards are produced each year – most of which often end u in landfill and don’t biodegrade.

As a result, Jellyfish Livewire has started to explore a take-back scheme and specialist recycling system as part of its Green Gift Card initiative.

Jellyfish Livewire reprocessed approximately 10 tonnes of out-of-date PVC cards from its premises.

Although alternative plastic and cardboard options exist, the majority of cards are made from recyclable PVC but the lifecycle of a typical gift or store card is often short.

Jellyfish Livewire Managing Director Graham Lycett commented: “As long as we can close the loop for the plastic ones by offering a proper recycling scheme for PVC cards, I think we tick every box and provide retailers with a choice.”

After proving the concept, investment in infrastructure is the next step. PVC cards must be collected, including those redeemed in store, near to the recycler so that material can be transferred in bulk loads to minimise transport costs.

Leave a Reply

More articles

Aggregate Industries

Aggregate expansion sees new Doncaster sampling lab opened

With an ever-increasing appetite for coloured asphalt nationwide, Aggregate Industries has opened a new sampling lab at its Express Asphalt plant in Doncaster.

Posted in Articles, Building Industry News, Civil Engineering, Concrete, Cement, Admixtures, Posts

  • Share
Stannah

Stannah win RoSPA President’s (10 consecutive Golds) Award

The Stannah Group of Companies has achieved a President’s Award (10 consecutive Golds) in the internationally-renowned RoSPA Health and Safety Awards.

Posted in Accessibility, Articles, Awards, Building Industry Events, Building Industry News, Health & Safety, Lifts, Posts

  • Share
REHAU

World Cup fever festival with REHAU

This year’s Langley Carnival, taking place on Saturday 14 July, will see REHAU host a stand with a penalty shootout competition, as World Cup fever sweeps the nation.

Posted in Articles, Building Industry Events, Building Industry News, Posts

  • Share
Collage_Fotor_Fotor

Carpet Recycling celebrates ten years of waste recovery at Harrogate Flooring Show

Carpet Recycling UK will be showcasing ten years of resource recovery from the waste carpet at the 2018 Harrogate Flooring Show in September.

Posted in Articles, Building Industry News, Building Products & Structures, Floors, Site Preperation, Sustainability & Energy Efficiency, Waste Management & Recycling

  • Share