An advertising campaign by Reynaers has been shortlisted for a prestigous glass and glazing accolade.
The ‘Any Space Transformed’ initiative, which was developed by Reynaers UK Design and media agency Mobas, has been nominated for the ‘G Awards’. in the ‘Promotional Campaign of the Year- Trade’ category.
This saw some of the world’s most iconic landmarks fitted with windows.
The tongue-in-cheek campaign featured the Colosseum in Rome, the Eiffel Tower and Stonehenge, all with aluminium glazing systems in them.
It highlights the transformative effect of these glazing systems, demonstrating how Reynaers offers a solution for any design and performance requirement.
Hugh Moss, Head of Marketing at Reynaers, said: “Taking landmarks and transforming them with Reynaers products was an innovative concept, but we feel the success of the campaign lies in its execution and our wider marketing efforts.
“The combination of thorough research, compelling content, eye-catching design and careful media targeting generated some excellent results for us and we’re really proud to have been shortlisted.
“We’ve already had some fantastic feedback from architects and we will be continuing to roll the campaign out, transforming even more iconic landmarks with our market-leading range of systems.”
The ceremony will take place on the 17th November at the London Hilton on Park Lane.
111 Hollymoor Way,
Tel: +44 (0)121 421 1999
Reynaers at Home
111 Hollymoor Way,
Tel: +44 (0) 121 421 9707
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