MRA

MRA Research shortlisted for its CX Improvement Engine in CMAs

  • 25 Oct 2021

MRA Research, the construction industry research specialist, is on the shortlist for an award at this year’s Construction Marketing Awards (CMAs).

Always a highlight in the calendar for industry professionals, this year’s CMAs has attracted fierce competition from across the sector.

MRA Research is a finalist for Best Use of Research & Insight for its work with Hanson UK. MRA Research developed an innovative and cost-effective research solution – the Customer Experience Improvement Engine – with Hanson UK to drive customer service improvements in real time. The project was so successful that, starting with Concrete, Hanson has rolled it out to their Asphalt, Cement and Aggregate businesses with similarly effective results. 

MRA

MRA Research is one of the UK’s longest standing research and insight agencies serving construction, building materials and home improvement markets. 

Ralph Sutcliffe, MRA Research Business Development Director, says: “We are delighted to be selected as finalists at these prestigious marketing awards for our work with Hanson UK.

“It’s a fantastic achievement to be shortlisted, and as a previous winner of the CMA Research & Insight award we’re keeping our fingers crossed. Good luck to all our fellow finalists!”

Paul Lacey, General Manager, Hanson Customer Service Centre, Hanson UK, adds: “The CX Improvement Engine which MRA Research designed for us has been invaluable to our businesses, enabling us to keep our finger on the pulse, implement changes and measure their effect before making any further improvements that are needed.

“It’s helped us raise customer satisfaction to very high levels, even when the whole market is suffering supply difficulties. This new approach is so powerful and cost effective, we have now rolled it out across six business lines.”

MRA Marketing has also been shortlisted in four other categories at the CMA Awards: Strategic Planning & Management, Best Use of Press & Public Relations and Best Built Environment Member Organisation Marketing Campaign. Middleweight Designer Verity Bailey is also a finalist for Emerging Agency Star of the Year.

The winners will be announced at a gala dinner presentation on 2nd December. See the full CMA 2021 shortlist here.

Visit MRA Marketing's website

 

MRA Marketing
18 Market Street
Wotton-under-Edge
Gloucestershire GL12 7AE

t: 01453 521 621
f: 01453 521 681
e: [email protected]

Leave a Reply

Latest news

IG Masonry Support

IG Masonry Support: Sommerville College, Oxford

For new high quality, contemporary student accommodation at Somerville College in Oxford, IG Masonry Support was able to create a solution.

Posted in Articles, Bricks & Blocks, Building Industry News, Building Products & Structures, Case Studies, Drainage, Guttering, Soffits & Fascias, Facades, Restoration & Refurbishment, Retrofit & Renovation, Walls

VORTICE's HR200 BP installed in 45 properties near Sleaford

VORTICE has supplied heat recovery units for 45 new affordable homes in the Heckington and Sleaford area. The design specification for the homes meant the unit needed to be installed under the stairs. Therefore, due to its compact dimensions, the Vort HR200 BP unit was an ideal choice.

Posted in Air Conditioning, Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Facility Management & Building Services, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Restoration & Refurbishment, Retrofit & Renovation, Sustainability & Energy Efficiency

HMG

HMG Paints get their running shoes on this May

For the first time since 2019, HMG Paints employees are heading into the heart of Manchester on Sunday 22nd May to take part in the annual Great Manchester 10K run.

Posted in Articles, Building Industry Events, Building Industry News, Building Products & Structures, Charity work, Interiors, Paints, Paints, Coatings & Finishes

Newton

Newton refurbishing a flooded shop basement in Chelsea

Newton Specialist Contractor Garratt’s Damp and Timber provided their waterproofing expertise as part of the refurbishment of a high-end commercial property in the prestigious London Borough of Chelsea

Posted in Articles, Building Industry News, Building Products & Structures, Building Services, Case Studies, Damp & Waterproofing, Facility Management & Building Services, Posts, Restoration & Refurbishment, Retrofit & Renovation