The world’s leading global supplier of stone wool, ROCKWOOL Group, has unveiled the latest evolution of its brand identity, together with a new ‘purpose’ statement and corporate video.
A new ROCKWOOL symbol is included in the Group’s brand evolution – a graphic representation of a volcano, symbolising the commitment to enrich modern living through processes and products that exist harmoniously. The symbol will be used across all ROCKWOOL Group daughter brands.
The branding of ROCKWOOL Group’s diverse product portfolio is aligned by this evolution, demonstrating the breadth and depth of how the natural power of volcanic stone is used by ROCKWOOL to enrich and transform modern living, while addressing the challenges of the future.
In addition, the symbol also supports ROCKWOOL’s future geographical expansion.
The new corporate video has officially been launched today through a Thunderclap campaign and can be viewed here.
“Release the natural power of stone to enrich modern living” is the new ‘purpose’ statement, conveying that all businesses within the ROCKWOOL Group have one overreaching goal to enrich modern living by improving the life of everyone who comes in contact with ROCKWOOL products.
ROCKWOOL Senior Vice President for Group Marketing Communications & Public Affairs, Mirella Vitale, commented that the updated brand identity marks an important evolution as it conveys a consistent vision and shared heritage across the diverse product portfolio’s full range.
A diverse range of original solutions are comprised in ROCKWOOL Group’s stone wool products, including fire resilient, high-performing ROCKWOOL building insulations; Rockfon opera-standard acoustic panels; Rockpanel forward-designed external cladding; ROCKWOOL Technical Insulation custom industrial applications; Grodan substrates for abundant fresh product with less water usage; and Lapinus mineral fibres for modern transportation, anti-vibration applications and water management solutions.
People across the globe can create a more sustainable footprint and combat challenges related to increasing levels of urbanisation with ROCKWOOL’s products. Raising awareness on the challenges of modern living and the solutions that already exist today that can go a long way towards solving them, will continue to be ROCKWOOL Group’s focus throughout the coming year.
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